This proposal for a museum themed web-game program for the ‘I Loved You’ exhibition at the White Rabbit Gallery will explore the intended application of the proposed concept, identify its target audience and discuss the most suitable platforms and devices for the users. The proposal will provide the structural outline of the program, covering the structural themes, content of the game design, overall layout, navigability as well as key user-interface features. Finally, the proposal will briefly highlight proposed audience engagement protocols, the business model to be adopted, strategic marketing and promotions plans, as well as scheduled evaluations of the web-game program’s impact.
Inhaltsverzeichnis (Table of Contents)
- Title and Aims of the Proposed Web-Game Application
- Target Audience for the Web-Game Application
- I Love You's Web-Game Program: Themes, Content, Navigability, Layout and User Interface
- Integrating the Web Game into the Exhibition: Nursing Audience Engagement
- Subscription-Based Business Model: Self-Sustaining Ad Monetisation and Microtransactions
- Marketing and Promotions
- Routine Evaluation and Continued Quality Improvement
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The main objective of this proposal is to create a museum-themed web-game to enhance audience engagement with the "I Love You" exhibition at the White Rabbit Gallery, expanding its reach beyond the physical location. This will be achieved by creating an engaging and accessible digital experience that complements the existing virtual and audio tours.
- Expanding audience reach for the "I Love You" exhibition.
- Generating revenue to support future gallery expansions through a sustainable business model.
- Transitioning the White Rabbit Gallery into the digital landscape.
- Optimizing visitor engagement both during and after the exhibition.
- Addressing limitations of current virtual and audio tours.
Zusammenfassung der Kapitel (Chapter Summaries)
Title and Aims of the Proposed Web-Game Application: This chapter introduces the concept of a museum-themed web-game designed specifically for the "I Love You" exhibition at the White Rabbit Gallery. It highlights the limitations of the current virtual and audio tours in reaching a wider audience and proposes the web-game as a solution to expand the exhibition's reach and engage a younger demographic. The chapter emphasizes the gallery's aim to preserve and promote Chinese cultural heritage, and how the web-game can help achieve this goal by overcoming geographical and logistical barriers.
Target Audience for the Web-Game Application: This chapter focuses on identifying the target audience for the proposed web-game. The primary target demographic is the young and middle-aged population (18-45 years old) who are digitally proficient and likely to engage with computer-based applications. The choice of this demographic is justified by their familiarity with computer gaming and internet browsing, and their acceptance of digital art forms, aligning with the overall objective of enhancing audience engagement and overcoming the limitations of the physical exhibition space.
Schlüsselwörter (Keywords)
Museum-themed web-game, audience engagement, digital art, White Rabbit Gallery, "I Love You" exhibition, Chinese contemporary art, virtual museum experience, sustainable business model, target audience, digitalization of art.
Frequently Asked Questions: I Love You Exhibition Web-Game Proposal
What is the main objective of this web-game proposal?
The primary goal is to create a museum-themed web game to boost audience engagement with the "I Love You" exhibition at the White Rabbit Gallery, extending its reach beyond the physical gallery. This will be accomplished by developing an engaging and accessible digital experience that complements the existing virtual and audio tours.
Who is the target audience for this web-game?
The main target demographic is young and middle-aged individuals (18-45 years old) who are comfortable using digital technologies. This age group's familiarity with gaming and internet browsing, and their openness to digital art forms, make them ideal for enhancing audience engagement and overcoming limitations of the physical exhibition space.
What are the key themes explored in the web-game proposal?
Key themes include expanding the exhibition's audience reach, generating revenue through a sustainable business model, transitioning the White Rabbit Gallery into the digital realm, optimizing visitor engagement, and addressing limitations of current virtual and audio tours.
What are the chapter summaries included in the proposal?
The proposal includes summaries for chapters covering the title and aims of the web-game, the target audience, the game's themes, content, navigability, layout and user interface, integration into the exhibition, the subscription-based business model, marketing and promotions, and routine evaluation and quality improvement.
What business model is proposed for the web-game?
A subscription-based business model is suggested, along with self-sustaining ad monetization and microtransactions to generate revenue and support future gallery expansions.
How will the web-game be integrated into the exhibition?
The proposal details how the web-game will enhance the existing exhibition experience, offering a complementary digital experience to increase audience engagement and reach a wider audience.
What marketing and promotional strategies are planned?
The proposal includes a section dedicated to marketing and promotional strategies to attract players and ensure the web-game's success.
How will the web-game's quality be ensured?
A plan for routine evaluation and continued quality improvement is included to guarantee the web-game consistently meets its objectives and provides a high-quality user experience.
What are the keywords associated with this proposal?
Keywords include: Museum-themed web-game, audience engagement, digital art, White Rabbit Gallery, "I Love You" exhibition, Chinese contemporary art, virtual museum experience, sustainable business model, target audience, digitalization of art.
What are the overall aims of the proposed web-game?
The overarching aim is to utilize a digital platform to enhance the reach and impact of the "I Love You" exhibition, engaging a broader audience while generating revenue for the White Rabbit Gallery and promoting Chinese cultural heritage.
- Quote paper
- Jill Marie (Author), 2021, Museum Themed Web-Game Program. "I Loved You" Exhibition at the White Rabbit Gallery, Munich, GRIN Verlag, https://www.grin.com/document/1301108
