This paper examines the following question: How successful did the press conference frames influence second-level agenda-setting in German and Spanish news media?
In the flight industry, cultural differences are present every day. When a crash occurs, the airline's crisis communication requires meeting the journalistic expectations of different cultural spheres. Thus, the study compares frames in Spanish and German news media. Humans gather information about the airline's crisis communication through traditional media formats. So, high-quality newspapers (n = 255) and newscasts (n = 40) were sampled. Additionally, the study compares the media formats. To understand Germanwings's and Lufthansa's sense-making frames were selected from a press conference. Afterward, the impact on second-level agenda-setting, which is about manoeuvring around issues and the debate's tone, was examined. Essentially, frames between both countries and both media formats varied. In detail, the difference was stronger pronounced for the latter. Since, in German news media, the frames were more salient, the company has to consider cultural particularities when being in a European conversation. Frames were also more successful in newscasts than in newspapers. Considering the wide reach of television, the format is noteworthy for companies. Also, the study determined salient actors in three dimensions: Occurrence, prominence, and centrality. Here, experts, airlines, and political actors were salient. At this point, a broad inclusion of civil society actors indicates a high quality of the debate. Finally, future research could include the two explored dimensions in longitudinal comparisons. Also, investigating the crisis communication of parent companies and subsidiaries should be considered.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Theoretical background
- Agenda-setting
- Framing
- Content analysis
- Methodology
- Sampling
- Data analysis
- Findings
- Frame analysis
- Second-level agenda-setting
- Salient actors
- Discussion
- Limitations
- Implications
- Future research
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study investigates the influence of press conference frames on second-level agenda-setting in German and Spanish news media, examining the Germanwings flight 9525 crash. The study aims to understand how the press conference frames shaped the public discourse and debate around the incident.
- Impact of press conference frames on second-level agenda-setting
- Cultural differences in media coverage of crisis communication
- Salient actors in the public discourse surrounding the crash
- Influence of media format (newspapers vs. newscasts) on frame adoption
- Comparison of media coverage in Germany and Spain
Zusammenfassung der Kapitel (Chapter Summaries)
- Abstract: Briefly outlines the study's aims and findings, highlighting the comparison of framing in Spanish and German news media in relation to the Germanwings flight 9525 press conference.
- Introduction: Sets the context for the study by introducing the Germanwings flight 9525 crash and its impact on the aviation industry. It discusses the role of crisis communication and the importance of understanding cultural differences in media coverage.
- Theoretical Background: Explores the theoretical underpinnings of agenda-setting, framing, and content analysis, providing a foundation for understanding the study's methodology and analysis.
- Methodology: Outlines the sampling strategy and data analysis techniques employed in the study, including the selection of newspapers and newscasts from Germany and Spain.
- Findings: Presents the key findings of the study, analyzing the frames identified in the press conference and their influence on second-level agenda-setting in the selected news media.
Schlüsselwörter (Keywords)
The study focuses on the concepts of plane crash, press conference, news media, crisis communication, content analysis, and agenda-setting. The research analyzes the impact of cultural differences on media coverage and investigates the dynamics of frame competition in German and Spanish news media.
- Arbeit zitieren
- Julien Brühl (Autor:in), 2022, Second-level agenda-setting in German and Spanish news media. Germanwings's flight 9525 press conference with Lufthansa, München, GRIN Verlag, https://www.grin.com/document/1306051
