The topic of this research work propose to understand the impact of New Media Technologies on the undergraduate students of an urban area of North East India, to test if these technologies are having any cultural implications in terms of juxtaposition of multiple cultures. The thesis argues that New Media Applications have brought in a sense of hybrid culture among the youth by affecting the perception and consumption of cultural indicators among college goers.
In this age of New Media, it is becoming increasingly difficult to distinguish between virtual and real these days. With the burgeoning of technology enabled communication, interactional transactions have become heavily dependent and concentric upon webbed web. Be it social, political or cultural - every aspect of contemporary human sustenance has gone for a toss and a state of interweavements has been attained. In the present day a gamut of digital communication, online tools, applications and technologies have become part and parcel of everyday affairs and even more so in the realms of communication. It is quite obvious that new communication networks empowered with digital technologies and internet are foremost tools which have enabled the enterprise of completely new representation of information production and dissemination, cultural production, management and control.
Table of Contents
Chapter I: Introduction
Exploring Hybridity
Hybridity: metaphor and reality
Tracing Hybridity
Hybridisation in Post Colonial Era
Hybridity and Indian Nation
New Media Embarking into New Era
Types of Convergence
Effects of Convergence
A Changing System in Internet Age
Convergence Culture
New Media and A Hybrid Culture
The Internet Driven Mediated Communication
The New Media and Culture
The New Media and Personal Relationships
The New Media and Consumer Trends
The Future of New Media and Social Communications and Its Impact on Culture
Rationale behind the Study:
Statement of the Problem
Significance of the Study
References
Chapter II: Review of Literature
References
Chapter III: Objectives, Research Questions & Methodology
Operational Definitions
Objectives of the Study
Research Questions
Research Design
Sampling Universe
Sample size
Data Analysis
Simple Regression Analysis
Limitations of the methodology
Measures and Independent Variables
Dependent variables
References
Chapter IV: Findings & Analysis of Data
Analysis and interpretation of Research Questions
Chapter V: Conclusion
Major findings of the study
Discussion and conclusion
Limitations of the present study and recommendations for future research
References
Bibliography
Research Objectives and Themes
This research investigates the influence of New Media Technologies on undergraduate students in Silchar, North East India, to determine if these platforms lead to a state of cultural hybridisation. The study explores whether digital consumption alters perceptions of traditional cultural indicators such as food, fashion, and social practices.
- Role of New Media in changing consumption patterns of Western food and clothing.
- Influence of digital platforms on the celebration of cultural events and traditions.
- Transformation of personal and social relationships through Internet-driven communication.
- Intersection of local cultural identity and global digital connectivity.
- Impact of information dissemination and consumer trends on the youth of Silchar.
Excerpt from the Book
New Media Embarking into New Era
Each cultural era is marked by shifts in technology and its applications. When radio came into the scene many said that newspapers will lose its relevance. Akin to this when TV made its entry, many thought it as nail in the coffins of Radio and Films. But till this day, all these have stood the test of time and are sustaining popularly. The coming up of newer technologies does not imply that older technologies will be out of use and will only be found in museums. The contemporary media consumers still read their preferred news, tune into radio channels, view TV and draw entertainment from movies. The only shift that can be seen now is the accessing all of these media contents in one single device. Earlier people used PCs to access these aforesaid contents and now Smartphones through Internet or New Media have replaced the PCs. Media convergence has made different technologies to come together and share resources, contents and tasks. A mobile phone can capture images and video and can be regarded as an example convergence of digital video and photography and mobile technologies. Another instance of convergence is news stories that are published for print and are also available on portals and websites or can be accessed through Apps using mobile phones.
Summary of Chapters
Chapter I: Introduction: Provides theoretical context on new media, digital convergence, and the concept of cultural hybridity, establishing the rationale for studying Silchar's youth.
Chapter II: Review of Literature: Surveys existing academic research regarding digital impacts on local cultures, media consumption, and the evolution of social identities online.
Chapter III: Objectives, Research Questions & Methodology: Outlines the locale, target demographics, and the quantitative survey methods used to analyze data, including the use of logistic regression.
Chapter IV: Findings & Analysis of Data: Presents demographic statistics and detailed results from the surveys and regression models regarding student behaviors and perceptions.
Chapter V: Conclusion: Synthesizes the findings to confirm that New Media has significantly influenced the lifestyle and cultural consumption habits of the urban youth in Silchar.
Keywords
New Media, Hybrid Culture, Youth, Digital Convergence, Social Networking Sites, Cultural Hybridisation, Globalization, North East India, Undergraduate Students, Internet Consumption, Social Identity, Information Technology, Media Impact, Consumer Trends, Silchar
Frequently Asked Questions
What is the core focus of this research?
The research examines the impact of New Media Technologies on the lifestyle, cultural practices, and identity of undergraduate students in Silchar, focusing on the phenomenon of cultural hybridisation.
What central themes are explored in the study?
Key themes include the shift in cultural consumption patterns (food, fashion, celebrations), the rise of digital dependency, media convergence, and the interplay between local traditions and global influences.
What is the primary goal of this research?
The goal is to determine if current interaction with New Media technologies is actively transforming the perceptions and cultural behaviors of Silchar's youth towards hybridity.
Which scientific methodology is employed?
The study utilizes a survey-based methodology with a sample of 300 students, analyzed primarily through quantitative tools, including logistic regression analysis to assess correlations between variables.
What does the main body of the work cover?
It provides a comprehensive review of literature on cultural hybridity, details the research design, presents demographic and usage statistics, and interprets the impact of digital media on specific cultural indicators.
Which keywords define this work?
The work is characterized by terms such as New Media, Hybrid Culture, Digital Convergence, Social Networking, and Globalization within the context of Indian youth culture.
How does New Media specifically impact the concept of Western celebrations in Silchar?
The study finds that New Media functions as a catalyst, helping organize, propagate, and increase the popularity of Western-influenced events, making them more acceptable and integrated into the daily lives of the youth compared to traditional indigenous celebrations.
What is the significance of the findings regarding the "digital bedroom" phenomenon?
It highlights that contemporary childhood and youth are increasingly mediated through Social Networking Sites, Smart-phones, and New Media, suggesting that identity formation is now deeply entwined with the digital sphere.
- Arbeit zitieren
- Sayan Dey (Autor:in), 2019, New Media and Cultural Hybridisation. A Study on the Influence of New Media Technologies on the Youth of Silchar, India, München, GRIN Verlag, https://www.grin.com/document/1306072
