Amazon is the largest e-commerce company in the world. The main areas of operation for the company include e-commerce, cloud computing, artificial intelligence, and digital streaming. Based in Seattle, Washington, Amazon is one of the "big five" tech giants alongside Apple, Facebook, Google, and Microsoft. Amazon is considered one of the most influential economic forces in the world today.
Amazon is a technology company that operates in multiple economic sectors, including e-commerce, digital streaming, cloud computing, and artificial intelligence. However, e-commerce is the largest company segment. Amazon is a general online retailer selling products to its customers from around the world. Commonly, Amazon sells electronics, computers, and smartphone products from different brands. The company also sells household products, furniture, clothing, farm tools, and equipment, among others.
Inhaltsverzeichnis (Table of Contents)
- Organisation Background
- Type of the Organisation
- Size of the organisation
- Customer Base
- Amazon competitors
- Amazon's stakeholder analysis
- Strategic Marketing Plan to Attain Market Penetration
- Marketing Audit
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report analyzes the current state of Amazon's business and develops a strategic marketing plan to achieve market penetration in Mauritius. The plan considers internal and external factors impacting Amazon's expansion goals, specifically focusing on the competitive landscape and stakeholder analysis.
- Assessing Amazon's competitive advantages and market position in the global e-commerce industry.
- Identifying key stakeholders and their interests related to Amazon's operations in Mauritius.
- Evaluating the impact of internal and external factors on Amazon's expansion goals in Mauritius.
- Developing a strategic marketing plan using the SOSTAC model to promote Amazon's products and services in Mauritius.
- Analyzing the Mauritian market potential for Amazon's e-commerce services and identifying potential challenges.
Zusammenfassung der Kapitel (Chapter Summaries)
- Organisation Background: This section provides an overview of Amazon's global operations and its position as a major e-commerce player. It highlights the company's key business areas and its significant size and impact on the global economy.
- Type of the Organisation: This section describes the nature of Amazon as a technology company operating across various economic sectors, with e-commerce being its primary business. It details the wide range of products sold through Amazon and the company's B2C customer base.
- Size of the organisation: This section focuses on Amazon's growth trajectory, showcasing its significant expansion in terms of warehouse space and customer base. It emphasizes the company's dominance in e-commerce and the potential for further growth.
- Amazon competitors: This section examines Amazon's competitive landscape, highlighting the emergence of other major players in the e-commerce market. It discusses the strategies and strengths of competitors like Walmart, Alibaba, Rakuten, and Flipkart.
- Amazon's stakeholder analysis: This section utilizes Mendelow's matrix to analyze Amazon's internal and external stakeholders, identifying their power and interest levels. It examines the expectations and concerns of different groups, including customers, investors, employees, and the community.
- Strategic Marketing Plan to Attain Market Penetration: This section introduces the SOSTAC model as a framework for developing a strategic marketing plan to promote Amazon's products and services in Mauritius. It outlines the benefits of using this model for market analysis and strategy development.
- Marketing Audit: This section highlights the importance of conducting a comprehensive marketing audit to assess both internal and external factors influencing Amazon's success in Mauritius. It emphasizes the need to analyze environmental and situational factors.
Schlüsselwörter (Keywords)
This preview focuses on the global e-commerce landscape, market penetration strategies, stakeholder analysis, and the SOSTAC marketing model. Key concepts include Amazon's business model, competitive advantage, stakeholder interests, market potential, and strategic planning.
- Quote paper
- Anonym (Author), 2022, 3-Year Marketing Plan and Justification Report of Amazon in Mauritius, Munich, GRIN Verlag, https://www.grin.com/document/1306506
