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Strategic Analysis and Recommendations for Red Bull

Name: Strategic Analysis and Recommendations for Red Bull
Price: 17.95 EUR
Availability: InStock
Author: Anonym
ISBN: 9783346793980

Term Paper, 2022

26 Pages

Anonymous

Excerpt

Task 1: Introduction
Industry and Company Outline
Red Bull’s Mission and Vision
Red Bull’s Strategic Process
European Market

Task 2: External Analysis
Red Bull’s PESTEL Analysis
- Political Factors
- Economic Factors
- Socio-cultural Factors
- Technological Factors
- Ecological or Environmental Factors
- Legal Factors
Porter’s Five Forces
Opportunities and Threats

Task 3: Internal Analysis
Strategic Drift
Bowman’s Strategic Positioning
Mckinsey 7s Model (Organisational Performance)
- Strategy
- Structure
- System
- Style and Culture
- Staff
- Skills
- Shared values
Strengths and Weaknesses

Task 4: Strategies
Red Bull TOWS
Porter’s Generic Process
Ansoff Matrix (Strategic Planning)
BCG Matrix
Strategic Partnership
Financial Strategy
Research and Development Strategy

Task 5: Evaluation
SAF model
Suitability
Acceptability
Feasibility
Conclusion
References

Excerpt out of 26 pages

Details

Title: Strategic Analysis and Recommendations for Red Bull
Year: 2022
Pages: 26
Catalog Number: V1306654
ISBN (eBook): 9783346793973
ISBN (Book): 9783346793980
Language: English
Keywords: PESTEL analysis, Opportunities and threats, Porter’s Five Forces, Bowman’s strategic positioning, Ansoff matrix (strategic planning), BCG Matrix, SAF model