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Insights about the relationship between customer loyalty and chatbots

Name: Insights about the relationship between customer loyalty and chatbots
Price: 18.95 EUR
Availability: InStock
Author: Julia Petker
ISBN: 9783346797360

Term Paper, 2022

28 Pages, Grade: 1,7

Julia Petker (Author)

Excerpt

1 Introduction
1.1 Brief History of Chatbots
1.2 Technical background (design, humanizing, architecture)
1.2.1 Chatbots Architecture
1.2.2 Classification of chatbots

2 Key findings in the literature
2.1 Key finding 1: Chatbots and the influence on customer trust
2.2 Key finding 2: Customer satisfaction
2.3 Key finding 3: Humanized chatbots
2.4 Key finding 4: The influence of chatbots on Service Quality

3 Results and discussion
3.1 Summary of key findings
3.2 Theoretical and practical contributions of the paper
3.3 Limitations of this paper
3.4 Recommendations for future research

4 Conclusion

5 References

Excerpt out of 28 pages

Details

Title: Insights about the relationship between customer loyalty and chatbots
College: University of Applied Sciences Münster
Grade: 1,7
Author: Julia Petker (Author)
Year: 2022
Pages: 28
Catalog Number: V1318804
ISBN (eBook): 9783346797353
ISBN (Book): 9783346797360
Language: English
Keywords: Chatbot, Machine learning, Artificial Intelligence, Customer Satisfaction, Customer Loyalty

Quote paper: Julia Petker (Author), 2022, Insights about the relationship between customer loyalty and chatbots, Munich, GRIN Verlag, https://www.grin.com/document/1318804

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