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How does web design affect consumers’ trust in online shopping?

Name: How does web design affect consumers’ trust in online shopping?
Price: 18.95 EUR
Availability: InStock
Author: Julia Petker
ISBN: 9783346799760

Wissenschaftliche Studie, 2022

23 Seiten, Note: 1,0

Julia Petker (Autor:in)

Inhaltsangabe oder Einleitung

The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey.

This study revealed that the visual appeal of websites influences customers’ trust in companies, and that trust also influences their purchase intention.

Details

Titel: How does web design affect consumers’ trust in online shopping?
Hochschule: Mälardalens högskola
Note: 1,0
Autor: Julia Petker (Autor:in)
Jahr: 2022
Seiten: 23
Katalognummer: V1318807
ISBN (eBook): 9783346797285
ISBN (Buch): 9783346799760
Sprache: Englisch
Schlagworte: trust, purchase intention, visual appeal, brand image, quality of visuals

Arbeit zitieren: Julia Petker (Autor:in), 2022, How does web design affect consumers’ trust in online shopping?, München, GRIN Verlag, https://www.grin.com/document/1318807

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