Business between Germans and Russians

Term Paper, 2009

7 Pages, Grade: 1,7


Table of Contents

1 Introduction

2 Power Distance
2.1 Definition
2.2 Applied to Germans and Russians

3 Masculinity-Femininity
3.1 Definition
3.2 Applied to Germans and Russians

4 Uncertainty Avoidance
4.1 Definition
4.2 Applied to Germans and Russians

5 Conclusion

6 Bibliography

1 Introduction

With this paper I want to provide an understanding of the cultural differences of Germans and Russians in terms of doing business together. Germany is the most important foreign trade partner for Russia and the business relation is forecasted to remain attractive for both parties. (

If managers from different cultures do business together, it is very important to be aware of the cultural differences when conducting business abroad to understand the business partners better. Culture is “something (…) that shapes behavior, or … structures one’s perception of the world.” (Nancy J. Adler, International Dimensions of Organizational Behaviour, p.54; 2008)

There are many aspects to look at, if you compare the German and the Russian culture. I used the cultural dimensions developed by Geert Hofstede and chose three dimensions, which I think are most relevant in this context, to point out cultural differences between Germans and Russians. This paper will first look at the differences in power distance of both countries. Then it goes on with the effects of the different scores in masculinity. The third dimension covered in this paper is uncertainty avoidance. It is to mention that Hofstede has not published any large-scale empirical studies for Russia, but he provided estimates.

2 Power Distance

2.1 Definition

Power Distance is one of the five cultural dimensions defined by the Dutch Professor Geert Hofstede. It “reflects the extend to which less powerful members of organizations accept an unequal distribution of power”. (Nancy J. Adler, International Dimensions of Organizational Behaviour, p.54; 2008).

2.2 Applied to Germans and Russians

Russia is perceived as a culture with a higher power distance. Hofstede had estimated the score to be at 95. (Geert Hofstede: Cultural Constraints in Management Theories; 1993)

The hierarchical relations are more precise, which is also seen by the large number of levels of different social relationships in Russia. In a group forming process there is an automatic hierarchic classification taking place, defining a position for everyone. Relationships are always defined by hierarchy, mostly based on the position a person is in, rather than competence. Responsibilities are not likely to be delegated. Looking back to the former Soviet Union, it is obvious, that there are still effects of the strong leadership over the satellite states even in the present Russian culture. (Maral Muratbekova-Touron, Working in Kazakhstan and Russia: perception of French Managers; 2002)


Excerpt out of 7 pages


Business between Germans and Russians
Furtwangen University; Villingen-Schwenningen
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ISBN (eBook)
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Business, Germans, Russians
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Judith Blaß (Author), 2009, Business between Germans and Russians, Munich, GRIN Verlag,


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