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Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications

Fallstudie, 2021

28 Seiten, Note: 1,3

Jakob Maas (Autor:in)

Leseprobe

Abbreviation list

1 Introduction

2 Background Information
2.1 History
2.2 Key Facts
2.3 Vision and Mission
2.4 Brand Architecture
2.5 Competitive analysis
2.5.1 Tesla
2.5.2 Lucid

3 Polestar's scale-up and its revolutionary brand strategy
3.1 Customer-based brand equity
3.2 Polestar's brand identity
3.3 Integrated marketing communication strategy
3.4 Advertising effect model
3.5 Sales strategy

4 Conclusion

References

Ende der Leseprobe aus 28 Seiten

Details

Titel: Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications
Hochschule: Linnaeus University
Veranstaltung: IMC & Brand Management
Note: 1,3
Autoren: Jakob Maas (Autor:in)David Heidler (Autor:in)Tim Betz (Autor:in)Pim Groot Koerkamp (Autor:in)
Jahr: 2021
Seiten: 28
Katalognummer: V1327846
ISBN (eBook): 9783346820259
ISBN (Buch): 9783346820266
Sprache: Englisch
Schlagworte: Brand Management, Polestar, Marketing, IMC, EV

Arbeit zitieren: Jakob Maas (Autor:in)David Heidler (Autor:in)Tim Betz (Autor:in)Pim Groot Koerkamp (Autor:in), 2021, Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications, München, GRIN Verlag, https://www.grin.com/document/1327846

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