Significance of Marketing Frameworks. Planning, Executing and Analyzing Marketing Strategies

Dossier / Travail , 2022 , 19 Pages

Gestion d'entreprise - Direction d'entreprise, Management, Organisation

This paper discusses the significance of marketing frameworks, which are critical to the marketing management of a company. These frameworks help in planning, executing, and analyzing marketing strategies to ensure that corporate objectives are achieved in the long run. The article identifies several traditional and modern marketing frameworks such as the 7Ps of Marketing Mix, Porter's 5 Forces, STP Marketing Model, Pirate Metrics, and Lean Analytics Stages. The 7Ps of Marketing Mix are discussed in detail, which include product, price, place, promotion, people, process, and physical evidence. The article highlights that marketing frameworks help marketing teams to focus on tasks and execute strategies effectively, which can result in long-term benefits for the company.

Inhaltsverzeichnis (Table of Contents)

• Marketing Management: Analyzing Marketing Frameworks
• Introduction
• Analysis
• 1.1 7Ps of Marketing Mix
• 1.2 Porter's 5 Forces
• 1.3 STP Marketing Model
• 1.4 Pirate Metrics
• 1.5 Lean Analytics Stages
• Recommended Framework
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper aims to analyze several marketing frameworks, both traditional and modern, and discuss their relevance in today's market. It explores how these frameworks can help companies effectively plan, execute, and analyze their marketing strategies to achieve long-term goals. The paper also examines the advantages and disadvantages of each framework and ultimately recommends the most suitable framework for contemporary business needs.

• The importance of marketing frameworks in achieving corporate objectives
• The effectiveness of both traditional and modern marketing frameworks in various contexts
• The application of marketing frameworks in the analysis of market trends and customer needs
• The selection of the most suitable framework for a specific business and its unique objectives
• The role of marketing frameworks in building sustainable market platforms for products and services

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction sets the stage by explaining the significance of marketing frameworks in the context of company strategy and long-term objectives. The analysis section delves into specific frameworks, including the 7Ps of Marketing Mix, Porter's 5 Forces, STP Marketing Model, Pirate Metrics, and Lean Analytics Stages. It provides a detailed overview of each framework, outlining its key elements, strengths, and limitations.

Schlüsselwörter (Keywords)

Marketing frameworks, marketing management, corporate objectives, traditional marketing, modern marketing, 7Ps of Marketing Mix, Porter's 5 Forces, STP Marketing Model, Pirate Metrics, Lean Analytics Stages, market analysis, customer needs, strategy implementation, sustainable market platforms.

• Auteur: Bandar Naji Ali Hezam (Auteur)
• Année de publication: 2022
• Pages: 19
• N° de catalogue: V1328020
• ISBN (PDF): 9783346819154
• ISBN (Livre): 9783346819161
• Langue: anglais
• mots-clé: significance, marketing, frameworks, planning, executing, analyzing, strategies