Bridging the Gap in the Growing Athleisure Market. A Location Analysis and Customized Pop-Up Store Proposal for Outdoor Voices


Project Report, 2022

16 Pages, Grade: 1,0

Anonymous


Excerpt


Table of Contents

1. Executive Summary

2. Industry Analysis

3. Trend Analysis

4. Customer Analysis

5. Competitive Landscape Analysis
5.1 Athleta
5.2 Lululemon
5.3 Under Armour
5.4 Perceptual Map

6. Merchandise Analysis

7. OV Recommendations
7.1 Gap Analysis
7.2 Location Analysis
7.2.1 ATL
7.2.2 SFO
7.2.3 JFK

8. Sales Projections

9. References

10. Appendix

Excerpt out of 16 pages

Details

Title
Bridging the Gap in the Growing Athleisure Market. A Location Analysis and Customized Pop-Up Store Proposal for Outdoor Voices
College
Hult International Business School
Grade
1,0
Year
2022
Pages
16
Catalog Number
V1348570
ISBN (eBook)
9783346897534
ISBN (Book)
9783346897541
Language
English
Keywords
bridging, growing, athleisure, market, location, analysis, customized, pop-up, store, proposal, outdoor, voices
Quote paper
Anonymous, 2022, Bridging the Gap in the Growing Athleisure Market. A Location Analysis and Customized Pop-Up Store Proposal for Outdoor Voices, Munich, GRIN Verlag, https://www.grin.com/document/1348570

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