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A Case Study on Beyond Meat. Target Market, Commercial Enterprises and US-Market


Case Study, 2022

7 Pages, Grade: 1,7

Anonymous


Abstract or Introduction

This paper deals with the following questions: How do Beyond Meat products compare to animal meat? How is Beyond Meat reaching its target market? Should BM target commercial enterprises and large food chain companies such as Chipotle Mexican Grill and Taco Bell, or should it target retail consumers? How can Beyond Meat develop and maintain its competitive advantage and protect its company profile? Should the company diversify overseas, or should it concentrate on the US market?

Details

Title
A Case Study on Beyond Meat. Target Market, Commercial Enterprises and US-Market
College
Hult International Business School
Grade
1,7
Year
2022
Pages
7
Catalog Number
V1348582
ISBN (eBook)
9783346855763
Language
English
Keywords
case, study, beyond, meat, target, market, commercial, enterprises, us-market
Quote paper
Anonymous, 2022, A Case Study on Beyond Meat. Target Market, Commercial Enterprises and US-Market, Munich, GRIN Verlag, https://www.grin.com/document/1348582

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