The media are essential to democracy, and a democratic election is impossible without media. A free and fair election is not only about the freedom to vote and the knowledge of how to cast a vote, but also about a participatory process where voters engage in public debate and have adequate information about parties, policies, candidates and the election process itself in order to make informed choices. This project has extensively evaluated the role of broadcast media on the Edo State gubernatorial elections. A research survey using descriptive analysis and chi-square was carried out on 250 respondents.
This project gave the overall background to the study. The researcher adopted survey method which gives room for questionnaires and interview while the sampling technique was simple random sampling techniques which will allow all members of the population of the study an equal being included in the study, presentation and the analysis of data collected from questionnaire responded to by respondents. They were analyzed with arithmetic table and simple percentage. Total numbers of questionnaire released was 225. A total number of 218 administered questionnaires were retrieved. The findings from this research work and other empirical studies confirmed that, the media coverage can also determine if an election will be free and fair. The research further recommended that the media should endeavor to give equal media coverage to political parties and their candidates.
Inhaltsverzeichnis (Table of Contents)
- CHAPTER ONE: INTRODUCTION.
- 1.1 Background of the study.
- 1.2 Statement of problem.
- 1.3 Aim and objectives of the study.
- 1.4 Research questions
- 1.5 Significance of the study.
- 1.6 Scope of the study.
- 1.7 Limitations of the study.
- 1.8 Definition of terms.
- CHAPTER TWO: LITERATURE REVIEW.
- 2.1 Theoretical Framework.
- 2.1.1 Agenda Setting Theory.
- 2.2 Conceptual framework
- 2.2.1 Broadcast media and elections.
- 2.2.2 Purpose of elections.
- 2.2.3 Broadcast media and electoral process
- 2.2.4 Nigerian broadcast media in retrospect.
- 2.2.5 Radio, television and the 2020 Edo State gubernatorial elections.
- 2.2.6 Roles of the Media in Elections.
- 2.2.7 Media as Watchdog.
- 2.3 Empirical review.
- CHAPTER THREE: RESEARCH METHODOLOGY.
- 3.1 Research design.
- 3.2 Population of the study.
- 3.3 Sample size and sampling technique.
- 3.4 Data collection method.
- 3.5 Research instrument
- 3.6 Data analysis.
- CHAPTER FOUR: DATA ANALYSIS AND INTERPRETATION.
- CHAPTER FIVE: SUMMARY, RECOMMENDATIONS AND CONCLUSION.
- 5.1 Summary.
- 5.2 Conclusion.
- 5.3 Recommendations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research project investigates the impact of broadcast media on the 2020 Edo State gubernatorial elections in Nigeria. The study aims to understand how radio and television were utilized to inform the public about the electoral process, to assess the influence of broadcast media on voter behavior, and to determine the extent of media agenda-setting and mobilization during the elections. This investigation explores the broader context of media's role in democracy and the impact of media coverage on electoral integrity.
- The role of broadcast media in shaping public understanding of the electoral process.
- The influence of media coverage on voter behavior and participation.
- The extent to which broadcast media sets the agenda for public discourse and political debate.
- The effectiveness of media mobilization in promoting voter engagement and participation.
- The impact of media coverage on the fairness and transparency of the electoral process.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter One: Introduction outlines the background and significance of the study, focusing on the crucial role of media in democratic elections and the need for free and fair electoral processes. The chapter addresses the challenges faced by media in fulfilling its responsibilities and highlights the need for high levels of professionalism, accuracy, and impartiality in media coverage. It also acknowledges the evolving nature of media, including the rise of citizen journalism.
Chapter Two: Literature Review provides a theoretical and conceptual framework for the study. This chapter explores relevant theories, such as the Agenda Setting Theory, and examines the relationship between broadcast media and elections in Nigeria. The discussion encompasses the purpose of elections, the role of broadcast media in the electoral process, and a historical analysis of Nigerian broadcast media. It also delves into the specific roles of radio and television in the 2020 Edo State gubernatorial elections, emphasizing the media's responsibility as a watchdog to ensure transparency and accountability.
Chapter Three: Research Methodology details the research design, population, sampling techniques, data collection methods, and data analysis techniques employed in the study. This chapter provides a clear description of the research approach and the procedures used to collect and analyze data.
Chapter Four: Data Analysis and Interpretation presents the findings of the research, analyzing and interpreting the collected data to understand the relationship between broadcast media and the 2020 Edo State gubernatorial elections.
Schlüsselwörter (Keywords)
The study focuses on the impact of broadcast media, specifically radio and television, on the 2020 Edo State gubernatorial elections in Nigeria. Key themes include media's role in democracy, free and fair elections, media coverage of elections, voter behavior, media agenda-setting, media mobilization, and the influence of media on electoral integrity.
- Quote paper
- Peace Nwachukwu (Author), 2020, The Impact of Broadcast Media on the 2020 Edo Gubernatorial Elections. A Critical Survey, Munich, GRIN Verlag, https://www.grin.com/document/1360199
