Leveraging Behavioural Science Language and Artificial Intelligence in Tourism Marketing


Doctoral Thesis / Dissertation, 2023

237 Pages

Ray Tinston (Author)


Abstract or Introduction

This thesis examines the integration of behavioural science terminology and artificial intelligence (AI) in tourism marketing. The primary objective of this study is to identify and analyse the potential synergies between these interdisciplinary disciplines and investigate novel strategies for enhancing marketing campaigns and promoting sustainable tourism. The study employs a multi-method approach, including a comprehensive literature review, in-depth interviews with industry experts, and case studies of effective marketing campaigns that engage AI and behavioural science principles.

Tourism is a critical contributor to the global economy, accounting for an estimated 1-in-10 jobs worldwide. In the post-Covid era, the sector has experienced significant growth, leading to intense competition among tourism organizations and marketers seeking innovative and sophisticated marketing strategies to attract and retain customers.

A promising approach to enhance customer experiences and maximize marketing efforts is integrating behavioural science and artificial intelligence (AI) in tourism marketing, optimizing marketing activities' effectiveness. Behavioural science involves systematically studying and researching decision-making processes, cognitive biases, and social influences to understand consumer behaviour better, promote environmentally friendly options, and influence purchasing decision. Similarly, AI technologies, such as machine learning and natural language processing, hold the potential to revolutionize business operations and customer engagement. When applied to tourism marketing, combining behavioural science and AI can improve personalization, targeting, and customer interactions, resulting in higher satisfaction and loyalty.

Details

Title
Leveraging Behavioural Science Language and Artificial Intelligence in Tourism Marketing
Author
Year
2023
Pages
237
Catalog Number
V1371928
ISBN (eBook)
9783346907813
ISBN (Book)
9783346907820
Language
English
Keywords
Artificial Intelligence , behavior, tourism, behaviouralscience, destination marketing, natural language processing, behavioural science, behavioural psychology, SDG, Future Tourism
Quote paper
Ray Tinston (Author), 2023, Leveraging Behavioural Science Language and Artificial Intelligence in Tourism Marketing, Munich, GRIN Verlag, https://www.grin.com/document/1371928

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