This paper aims to elicit the aims and objectives pertaining to the research issue. The objectives have been framed and used for being able to examine and understand the research-based significance. The structural steps and features of the study of research can be mentioned, and their evaluation can be done effectively. The rationale of research has discussed the issue upon which the study of research is focused upon and assessed. The social media-based marketing dimensions and traditional marketing approaches also could be explained and incorporated for promotion of the products and their services.
The literature review incorporates consumer purchasing behaviour theories to evaluate the factors behind the changing attitude of customers while buying new products. Methodology is the third chapter of the entire dissertation. This chapter deals with the methods that are justifiable for the conduction of research study stages. Mixed methodology is being followed due to the collection and analysis of primary and secondary data sources. A section of reliability and validity including some ethical considerations are provided with chapter summary at the end.
The discussion chapter in the study is mainly based on the primary findings based on the survey questionnaires and the respondents which have been conducted in the particular study. The discussion chapter elaborates the influential marketing of the advertisements and have captured the variant essences of the study.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Chapter 1: Introduction
- 1.1 Introduction
- 1.2 Background
- 1.3 Rationale
- 1.4 Research aim and objectives
- 1.5 Research Questions
- 1.6 Dissertation structure
- 1.7 Research Significance
- 1.8 Summary
- Chapter 2: Literature Review
- 2.1. Introduction
- 2.2 Concept of an advertisement concerning its impact on consumer purchasing behaviour
- 2.3 Types of Advertising strategies to allure consumers
- 2.4 Elaboration of Attitudes and purchasing behaviours of the Consumers (Factors)
- 2.5 The contributions of advertising in the decision-making process of the customers
- 2.6 Challenges that marketers have encountered while making advertisement strategies
- 2.7 Strategies to overcome those challenges
- 2.8 Theoretical underpinnings
- 2.9. Conceptual framework
- 2.10. Literature gap
- 2.11. Summary
- Chapter 3: Methodology
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Research philosophy
- 3.4 Sample and sampling technique
- 3.5 Data collection methods
- 3.6 Data analysis techniques
- 3.7 Reliability and validity of data
- 3.8 Ethical considerations
- 3.9 Timeline of the research study
- 3.10 Chapter Summary
- Chapter 4: Findings and Data Analysis
- 4.1 Linking with research questions
- 4.2 Primary survey analysis
- 4.3 Thematic Analysis
- Chapter 5: Discussion
- 5.1 Discussion of Literature Review
- 5.2 Discussion on the research questions
- 5.3 Summary of findings
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research study investigates the influence of advertising on consumer buying behaviour. The primary objective is to understand how advertisement design can shape consumer decisions and preferences. The study examines different advertising strategies and their impact on consumer attitudes and purchasing behaviours, considering factors such as the impact of the COVID-19 pandemic.
- The impact of advertisement design on consumer buying behaviour
- Types of advertising strategies and their effectiveness in attracting consumers
- The influence of advertising on consumer decision-making processes
- The role of social media and online marketing in shaping consumer behaviour
- The impact of the COVID-19 pandemic on consumer purchasing trends
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1: Introduction - This chapter provides a comprehensive overview of the research study, outlining the research problem, objectives, and rationale. It discusses the importance of understanding the impact of advertising on consumer behaviour in the context of globalization and the digital age. The chapter also explores the role of online and traditional marketing strategies in influencing consumer choices.
Chapter 2: Literature Review - This chapter presents a detailed review of existing literature on consumer buying behaviour and the influence of advertising. It examines various theories and frameworks related to consumer decision-making, advertising strategies, and the impact of external factors such as the COVID-19 pandemic. The chapter also identifies key gaps in the existing research.
Chapter 3: Methodology - This chapter outlines the research methodology used in the study. It details the research design, philosophy, sampling techniques, data collection methods, data analysis techniques, reliability and validity measures, and ethical considerations.
Chapter 4: Findings and Data Analysis - This chapter presents the findings and analysis of the primary data collected through the research study. It provides insights into how advertising strategies impact consumer behaviour based on the survey conducted and the thematic analysis of the findings.
Chapter 5: Discussion - This chapter discusses the findings of the research study in relation to the literature review. It analyzes the implications of the findings for understanding the relationship between advertising and consumer behaviour, exploring the influence of different factors and highlighting key insights from the study.
Schlüsselwörter (Keywords)
The primary focus of this study lies on the influence of advertising on consumer buying behaviour. Key concepts include advertisement design, consumer attitudes, purchasing behaviours, advertising strategies, social media marketing, online marketing, consumer decision-making processes, and the impact of the COVID-19 pandemic on consumer trends. The study aims to contribute to the understanding of how advertising shapes consumer preferences and decisions in a globalized market.
- Quote paper
- Vishal Karavadra (Author), 2023, The Impact of Advertisement on Consumer's Buying Behaviour, Munich, GRIN Verlag, https://www.grin.com/document/1378413
