The Impact of Advertisement on Consumer's Buying Behaviour


Master's Thesis, 2023

86 Pages, Grade: 81%


Abstract or Introduction

This paper aims to elicit the aims and objectives pertaining to the research issue. The objectives have been framed and used for being able to examine and understand the research-based significance. The structural steps and features of the study of research can be mentioned, and their evaluation can be done effectively. The rationale of research has discussed the issue upon which the study of research is focused upon and assessed. The social media-based marketing dimensions and traditional marketing approaches also could be explained and incorporated for promotion of the products and their services.

The literature review incorporates consumer purchasing behaviour theories to evaluate the factors behind the changing attitude of customers while buying new products. Methodology is the third chapter of the entire dissertation. This chapter deals with the methods that are justifiable for the conduction of research study stages. Mixed methodology is being followed due to the collection and analysis of primary and secondary data sources. A section of reliability and validity including some ethical considerations are provided with chapter summary at the end.

The discussion chapter in the study is mainly based on the primary findings based on the survey questionnaires and the respondents which have been conducted in the particular study. The discussion chapter elaborates the influential marketing of the advertisements and have captured the variant essences of the study.

Details

Title
The Impact of Advertisement on Consumer's Buying Behaviour
College
University of Europe for Applied Sciences
Course
Master of Business Administration (MBA)
Grade
81%
Author
Year
2023
Pages
86
Catalog Number
V1378413
ISBN (eBook)
9783346914996
ISBN (Book)
9783346915009
Language
English
Keywords
impact, advertisement, consumer, buying, behaviour
Quote paper
Vishal Karavadra (Author), 2023, The Impact of Advertisement on Consumer's Buying Behaviour, Munich, GRIN Verlag, https://www.grin.com/document/1378413

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