International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market


Term Paper, 2023

29 Pages, Grade: A


Abstract or Introduction

The paper includes a company analysis of Almdudler-Limonade A. & S. Klein GmbH & Co KG and the target country selection for Almdudler to expand into a foreign market. A strategic plan is created encompassing the entry strategy, segmentation, targeting and positioning as well as an analysis of potential competitors in the selected New Zealand beverage market. Subsequently, an international marketing plan with product, promotion, price and distribution strategy is developed followed by a conclusion.

Details

Title
International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market
Course
ADM735 International Marketing
Grade
A
Author
Year
2023
Pages
29
Catalog Number
V1378798
ISBN (eBook)
9783346919472
Language
English
Keywords
international marketing, internationalization decision, foreign market entry, target country selection, market entry mode, segmentation, targeting and positioning, competitor analysis, international marketing plan, Almdudler, Austria, New Zealand, export, EU-NZ trade agreement
Quote paper
Laura Hins (Author), 2023, International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market, Munich, GRIN Verlag, https://www.grin.com/document/1378798

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