Abstract or Introduction
The paper includes a company analysis of Almdudler-Limonade A. & S. Klein GmbH & Co KG and the target country selection for Almdudler to expand into a foreign market. A strategic plan is created encompassing the entry strategy, segmentation, targeting and positioning as well as an analysis of potential competitors in the selected New Zealand beverage market. Subsequently, an international marketing plan with product, promotion, price and distribution strategy is developed followed by a conclusion.
- Quote paper
- Laura Hins (Author), 2023, International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market, Munich, GRIN Verlag, https://www.grin.com/document/1378798