International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market

Hins, Laura

Homepage > Catalog > Business economics > Offline Marketing and Online Marketing

International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market

Term Paper, 2023

29 Pages, Grade: A

Laura Hins (Author)

Abstract or Introduction

The paper includes a company analysis of Almdudler-Limonade A. & S. Klein GmbH & Co KG and the target country selection for Almdudler to expand into a foreign market. A strategic plan is created encompassing the entry strategy, segmentation, targeting and positioning as well as an analysis of potential competitors in the selected New Zealand beverage market. Subsequently, an international marketing plan with product, promotion, price and distribution strategy is developed followed by a conclusion.

Details

Title: International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market
Course: ADM735 International Marketing
Grade: A
Author: Laura Hins (Author)
Year: 2023
Pages: 29
Catalog Number: V1378798
ISBN (eBook): 9783346919472
Language: English
Keywords: international marketing, internationalization decision, foreign market entry, target country selection, market entry mode, segmentation, targeting and positioning, competitor analysis, international marketing plan, Almdudler, Austria, New Zealand, export, EU-NZ trade agreement
Price (Ebook): 18.99

Quote paper: Laura Hins (Author), 2023, International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market, Munich, GRIN Verlag, https://www.grin.com/document/1378798

Comments