Advertisers seek only to ensure that consumers make informed choices


Essay, 2009
5 Seiten, Note: 1,0

Leseprobe

Advertisers seek only to ensure that consumers make informed choices'

he &ield of advertising is extremely broad and diverse' In general, advertising is simply a public notice meant to convey information and invite consumers to invest or buy a certain product or service' As that suggests, advertising has two basic purposes: to inform and to persuade' Even though, these purposes seem to be somewhat contradictory both are very o&ten simultaneously present'

Advertising can be very simple or it can be very complex, involving sophisticated research and multimedia campaigns that span the globe. It differs according to its intended audience. Moreover, advertising itself can be of several different kinds. For example, commercial advertising for products and services; public service advertising on behalf of various institutions, programs, and causes; and — a phenomenon of growing importance today — political advertising in the interests of parties and candidates.

In today's society, advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing, behaving, and living. The importance of advertising is steadily on the increase in modern society. Advertising, using media as its vehicle, is a persistent, powerful force shaping attitudes and behaviour in today's world.

Moreover, the advertising industry is a billion dollar industry. A lot of money is involved and many companies fight for the same consumers, so the consumers will give their products and/or service the benefit of the doubt. In today’s society, where there is an overflow of goods, products and services, the right advertisement generally makes one of the biggest differences in whether a consumer chooses to buy a product or not.

[...]

Ende der Leseprobe aus 5 Seiten

Details

Titel
Advertisers seek only to ensure that consumers make informed choices
Hochschule
Friedrich-Schiller-Universität Jena
Veranstaltung
Writing I
Note
1,0
Autor
Jahr
2009
Seiten
5
Katalognummer
V137964
ISBN (eBook)
9783640523276
Dateigröße
366 KB
Sprache
Deutsch
Schlagworte
Advertisers
Arbeit zitieren
Florian König (Autor), 2009, Advertisers seek only to ensure that consumers make informed choices, München, GRIN Verlag, https://www.grin.com/document/137964

Kommentare

  • Noch keine Kommentare.
Im eBook lesen
Titel: Advertisers seek only to ensure that consumers make informed choices


Ihre Arbeit hochladen

Ihre Hausarbeit / Abschlussarbeit:

- Publikation als eBook und Buch
- Hohes Honorar auf die Verkäufe
- Für Sie komplett kostenlos – mit ISBN
- Es dauert nur 5 Minuten
- Jede Arbeit findet Leser

Kostenlos Autor werden