The consumer attitude towards the various financial services products in the past was very passive and attracted less interest. But after the advent of technology and new forms of internet-based Banking, have had a great impact on consumer's attitudes and how they purchase financial products and services. The financial services providers are not certain of retaining their customers and have resorted to the traditional technique of the relationships building and loyalty practices. This makes it all the more important for financial services providers to understand the attitudes of customers and influence their decision-making and behavioral patterns.
Consumers tend to search for product information either explicitly or implicitly depend on the attention, perception and other environmental cues related to information on the product. In literature, the choice of a mortgage is conceptualized as a function of value, prepayment, points, type of mortgage sought, etc. A prerequisite for consumers to make good decisions is to have all the relevant information therefore Banks must adopt a mandatory disclosure policy to facilitate this information search.
Inhaltsverzeichnis (Table of Contents)
- Chapter 1: Introduction
- 1.1: Background of the Study
- 1.2: Statement of the Problem
- 1.3: Objectives of the Study
- 1.4: Scope of the Study
- 1.5: Research Methodology
- 1.6: Significance of the Study
- 1.7: Organization of the Study
- Chapter 2: Literature Review
- 2.1: Consumer Decision Making Process
- 2.2: Factors Influencing Consumer Decision Making
- 2.3: Mortgage Services and the Retail Banking Sector
- 2.4: Technology Adoption in Banking
- Chapter 3: Research Design and Methodology
- 3.1: Research Design
- 3.2: Population and Sample
- 3.3: Data Collection Methods
- 3.4: Data Analysis Techniques
- Chapter 4: Data Analysis and Interpretation
- 4.1: Descriptive Statistics
- 4.2: Inferential Statistics
- 4.3: Findings of the Study
- Chapter 5: Discussion and Conclusion
- 5.1: Discussion of Findings
- 5.2: Implications for the Retail Banking Sector
- 5.3: Conclusion
- 5.4: Limitations of the Study
- 5.5: Recommendations for Future Research
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis aims to analyze factors influencing consumer decision-making processes for mortgage services, with a focus on their implications for the retail banking sector. The research explores the decision-making process of customers in the context of mortgage services, considering a wide range of factors that influence their choices. The goal is to provide valuable insights for banks and financial institutions regarding customer behavior and preferences in this critical segment.
- Consumer decision-making processes for mortgage services
- Factors influencing consumer choice in the mortgage market
- Implications for the retail banking sector in terms of customer acquisition and retention strategies
- Role of technology adoption in mortgage services
- The impact of customer perception and trust on decision making
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1: Introduction introduces the research topic, outlining the background, problem statement, objectives, scope, methodology, significance, and organization of the study. It establishes the context for the research and defines the key concepts and questions that will be addressed in the following chapters.
Chapter 2: Literature Review provides a comprehensive overview of existing research on consumer decision-making processes, factors influencing consumer choices, mortgage services, the retail banking sector, and technology adoption in banking. It analyzes relevant theories and models to provide a theoretical foundation for the study.
Chapter 3: Research Design and Methodology outlines the research design, population and sample, data collection methods, and data analysis techniques used in the study. It provides detailed information on the methods employed to gather and analyze data, ensuring the study’s methodological rigor.
Chapter 4: Data Analysis and Interpretation presents the findings of the study, using both descriptive and inferential statistics to analyze the collected data. It interprets the results and draws conclusions based on the data analysis.
Schlüsselwörter (Keywords)
This thesis focuses on the key areas of consumer decision making, mortgage services, retail banking, technology adoption, customer perception, trust, and financial services. The study employs empirical methods to analyze data related to customer behavior and preferences in the mortgage market, providing valuable insights for banks and financial institutions.
- Citar trabajo
- Dr. P. Tamizhselvan (Autor), Dr. A. Sathivel (Autor), 2021, Analysing Factors Influencing Consumer Decision Making Process for Mortgage Services, Múnich, GRIN Verlag, https://www.grin.com/document/1395477
