Evaluation of investments in online marketing

Akademische Arbeit , 2023 , 9 Seiten , Note: A

BWL - Offline-Marketing und Online-Marketing

This essay evaluates investment in online marketing, its impact on influencing consumer decisions and suggests ways in which a start – up company can exploit social media to market their products or services. The outline of paragraphs in this essay starts with an overview of the topic, definition of key terms, evaluation of investment in online marketing, the impact of online marketing, social media benefits and choices, risks of social media marketing and conclusion.

The revolution of online marketing and the innovation of faster communication channels continue to present opportunities for start-ups to quickly reach out, attract and retain customers. This essay evaluates investment in online marketing, its impact on influencing consumer decisions and suggests ways in which a start – up company can exploit social media to market their products or services. As the business World is becoming more and more digitized, capacities to adapt to new advancements has become a challenging reality to businesses.

For a business to develop and grow, it must be able to mobilize reasonable customers. Mobilizing customers using online marketing and social media channels requires investment in operating systems. Further, Li emphasized the need for investment in order to enhance the business capacity to utilize social media. Often, businesses get challenged when additional investment is required, especially start ups. Improved business performance is highly desirable.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Definition of key terms
• Evaluation of investment in online marketing
• The impact of online marketing
• Social media benefits and choices
• Risks of social media marketing

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay explores the significance of online marketing for start-up companies, particularly the impact of social media on influencing consumer decisions. It examines the need for investment in online marketing strategies, analyzing how businesses can leverage social media to reach, engage, and retain customers. The essay also highlights the potential risks associated with social media marketing and provides insights on how to mitigate them.

• The importance of online marketing for start-up companies
• The impact of social media on consumer decision-making
• The role of investment in online marketing strategies
• The benefits and challenges of social media marketing for start-ups
• The risks associated with social media marketing and strategies for mitigation

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This section introduces the topic of online marketing and its relevance for start-up companies. It emphasizes the importance of adapting to the digital landscape and leveraging online tools to attract and retain customers. The author highlights the need for investment in online marketing systems and the potential for improved business performance through effective customer mobilization.
• Definition of key terms: This chapter provides definitions for key terms like “start-up company” and “social media.” It explains the characteristics of a start-up company and emphasizes the role of social media as a digital platform for communication and interaction.
• Evaluation of investment in online marketing: This chapter explores the importance of investment in online marketing strategies for start-up companies. It highlights the need for planning and resource allocation to stay competitive in the digital marketplace. The author discusses the concept of return on investment (ROI) and its relevance to online marketing initiatives.
• The impact of online marketing: This chapter focuses on the impact of online marketing on consumer decisions. It discusses how the immediacy, reach, and accuracy of online information influence consumer behavior. The author explores the role of electronic word of mouth (eWOM) and its impact on brand image and product demand.
• Social media benefits and choices: This chapter examines the benefits of social media marketing for start-up companies. It highlights the potential for reaching a wider audience, engaging with customers, and building brand loyalty. The author also discusses the importance of choosing the right social media channels for specific marketing goals and strategies.

Schlüsselwörter (Keywords)

This essay focuses on key concepts related to online marketing, social media, and consumer behavior. These include: online marketing, social media, consumer decisions, start-up companies, investment, ROI, eWOM, brand image, social media marketing strategies, and risk mitigation.

• Veranstaltung: DOCTOR OF BUSINESS ADMINISTRATION
• Note: A
• Autor: Vincent Ntaro (Autor:in)
• Erscheinungsjahr: 2023
• Seiten: 9
• Katalognummer: V1405721
• ISBN (PDF): 9783346960030
• Sprache: Englisch
• Schlagworte: ONLINE MARKETING, SOCIAL MEDIA, START-UP COMPANY