The report focuses on gaining a comparative advantage in the sports industry for a tennis service provider in Hamburg, Germany, by applying Design Thinking methodology. It explores the integration of Design Thinking and comparative advantage theories, using the case of Tennis GmbH to illustrate their application. The report demonstrates how Design Thinking can help the company innovate and create unique services, thereby achieving a comparative advantage. It also examines the theoretical aspects of these methodologies and their practical implementation in the business case of Tennis GmbH. The conclusion discusses the outcomes and limitations of applying these theories to Tennis GmbH's business model.
In recent years, Design Thinking has gained widespread popularity in various fields, including business and management. In the context of a tennis service company, the adoption of Design Thinking can create a comparative advantage by allowing the company to differentiate itself from its competitors and offer unique and innovative products and services to its customers. But is that really so? A connection between those two theories has not yet been discussed in the literature.
According to the theory of comparative advantage, firms can improve their competitiveness and profits by focusing on the production of goods and services in which they have a lower relative cost and trading with others who have a lower relative cost in the production of other goods.
By using Design Thinking to create innovative products and services, a tennis service company can stand out from its competitors and potentially lower its production costs.
The elaboration includes the view of two theories, Design Thinking and comparative advantage. In addition, a business case of a tennis service company is dealt with and the use of the theories is discussed. The aim is to show how these two theories can be brought together and how they build on each other. Finally, it should become clear whether the described business case was successful and whether further recommendations can be made.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theory
- Design Thinking
- Comparative Advantage
- Case: Tennis GmbH
- The steps of Tennis GmbH towards innovation
- Tennis GmbH and the new comparative advantage
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This project report aims to demonstrate how Design Thinking can be applied to create a comparative advantage for a tennis service company in Hamburg, Germany. By combining the concepts of Design Thinking and comparative advantage, the report explores how a company can differentiate itself from competitors and offer unique and innovative products and services.
- The application of Design Thinking in the sports industry
- The creation of a comparative advantage through innovation
- The relationship between Design Thinking and comparative advantage
- The implementation of Design Thinking in a real-world business case
- The potential for further recommendations and applications
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins with an introduction that establishes the context for exploring the relationship between Design Thinking and comparative advantage in the tennis service industry. The second chapter delves into the theoretical framework, providing a detailed overview of Design Thinking and comparative advantage, including their key principles and applications.
Chapter 3 presents a case study of Tennis GmbH, a tennis service company, and examines their approach to innovation using Design Thinking methodologies. This chapter focuses on the steps taken by Tennis GmbH to identify and implement innovative solutions.
The report concludes with a summary of the findings and a discussion of the potential for further recommendations. This section highlights the success of the implemented strategies and explores the implications for other tennis service companies looking to gain a comparative advantage.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this report include Design Thinking, comparative advantage, innovation, tennis service industry, business case, and the application of theoretical frameworks to real-world situations. The report investigates how these concepts can be integrated to achieve strategic goals and create sustainable competitive advantages.
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- Anonym (Autor), 2023, Gaining a Comparative Advantage in the Sports Industry as a Tennis Service Provider in Hamburg, Germany. Design Thinking Methodology, Múnich, GRIN Verlag, https://www.grin.com/document/1421974
