Throughout the following report you will read about UK based company, Global Ventures Plc and their ongoing expansion into international markets. Global Ventures has no prior involvement in the target petrochemical industry and therefore it is essential that the environmental audit covers as much detail to ensure the expansion is a success.
The report will cover several key areas, namely the Product Market to be Investigated, Scope of Entry into the Market, The Opportunities and Threats Facing Companies and Possible Barriers to Entry. These areas should provided good coverage of the key areas which will affect the viability of development in the countries specified.
Inhaltsverzeichnis (Table of Contents)
- PRODUCT MARKET TO BE INVESTIGATED
- RECOMMENDATIONS OF INTERNATIONAL SCOPE OF ENTRY INTO THE MARKET
- SOUTH AMERICA - CHILE
- ASIA (FAR EAST) – MALAYSIA
- THE OPPORTUNITIES AND THREATS FACING COMPANIES IN THE PETROCHEMICAL INDUSTRY
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report provides an environmental audit for Global Ventures Plc, a UK-based company, in its pursuit of expanding into the international aviation fuel market. It focuses on the company's entry into the Chilean and Malaysian markets. The report aims to identify and analyze the key factors that will influence the success of Global Ventures' expansion, considering both the opportunities and threats presented by the petrochemical industry and the specific contexts of the target countries.
- Analysis of the aviation fuel market and its growth potential
- Evaluation of entry strategies for the Chilean and Malaysian markets
- Assessment of political and economic factors affecting the petrochemical industry
- Identification of potential barriers to entry in both target markets
- Exploration of opportunities for future expansion and vertical integration
Zusammenfassung der Kapitel (Chapter Summaries)
- PRODUCT MARKET TO BE INVESTIGATED: This section introduces the aviation fuel market, emphasizing the growing global demand and Global Ventures' strategy to focus on supply rather than extraction and refinement. It highlights the market's diverse segments, including leisure travel, commercial exports/imports, and business travel.
- SOUTH AMERICA - CHILE: This chapter presents a detailed analysis of the Chilean market, including demographic trends, economic performance, energy consumption, and the country's reliance on oil imports. It also analyzes the existing presence of petroleum giants and the potential for entry for Global Ventures.
- ASIA (FAR EAST) – MALAYSIA: This section examines the Malaysian market, emphasizing its dynamic economy, strong industrial growth, and close trade links with China. The chapter highlights the increasing demand for aviation fuel due to rising travel and trade between Malaysia and other Asian countries.
Schlüsselwörter (Keywords)
This report focuses on the global business context, particularly within the petrochemical industry. It examines the aviation fuel market, analyzing opportunities and threats for expansion in Chile and Malaysia. Key topics include market analysis, entry strategies, political and economic factors, barriers to entry, and potential for vertical integration.
- Quote paper
- Paul Dickenson (Author), 2009, Global Business Context Environmental Report - Petrochemical Industry, Munich, GRIN Verlag, https://www.grin.com/document/142346
