This paper investigates the effectiveness of corporate influencer marketing as a recruitment tool within the realm of employer branding. Faced with challenges such as talent shortages and the impact of COVID-19, organizations are seeking innovative approaches to attract and recruit talent. The research focuses on problem statements, objectives, and methodological approaches, delving into the challenges and opportunities associated with corporate influencer marketing. Key performance indicators (KPIs) are identified as crucial metrics for measuring success in this approach. The international context is explored, emphasizing the need for tailored employer branding strategies to accommodate cultural differences. In conclusion, the paper suggests that, when implemented strategically, corporate influencer marketing serves as a viable and sustainable recruitment tool, offering opportunities for authentic engagement and differentiation in the competitive job market.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem statement and objective
- Methodological approach
- Analysis of corporate influencer marketing
- Relevance of new recruitment tools
- Employer branding
- Defining corporate influencers
- Important KPIs within the implementation
- Opportunities and challenges
- International aspects
- Conclusion
- Summary
- Outlook
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to analyze corporate influencer marketing as a component of employer branding, investigating its viability and sustainability as a recruitment tool. The analysis includes identifying the relevance of new recruitment methods in the face of talent shortages, defining corporate influencers within the context of employer branding, and examining key performance indicators (KPIs), opportunities, and challenges associated with this approach. International aspects will also be considered.
- The increasing need for innovative recruitment strategies due to talent shortages.
- The role of corporate influencer marketing in employer branding.
- Key performance indicators (KPIs) for successful corporate influencer marketing campaigns.
- Opportunities and challenges associated with implementing corporate influencer marketing for recruitment.
- International considerations in corporate influencer marketing for recruitment.
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This introductory chapter establishes the context of the research by highlighting the increasing challenges organizations face in attracting and retaining talent in a competitive global market, exacerbated by recent economic and social crises. It underscores the growing need for innovative recruitment strategies to address talent shortages, particularly in Western countries. The chapter specifically introduces the rise of corporate influencer marketing as a potential solution in response to the limitations of traditional recruitment methods, especially during the COVID-19 pandemic. The chapter concludes by stating the paper's objective: to analyze corporate influencer marketing within employer branding, focusing on its relevance, key performance indicators (KPIs), opportunities, challenges, and international aspects.
Analysis of corporate influencer marketing: This chapter delves into the core subject matter, beginning with a discussion on the pressing issue of talent shortages and the urgent need for new recruitment solutions. It explores the significance of corporate influencer marketing within employer branding and clearly defines what constitutes a "corporate influencer" in this context. The chapter continues by outlining crucial KPIs that organizations must monitor when implementing this approach. A detailed examination of the potential opportunities and challenges inherent in using corporate influencers for recruitment follows. Finally, the chapter acknowledges and discusses the international implications and considerations for the effective implementation of corporate influencer marketing strategies.
Schlüsselwörter (Keywords)
Corporate influencer marketing, employer branding, recruitment, talent shortage, key performance indicators (KPIs), social media, digitalization, international aspects, human resource management.
FAQ: Comprehensive Language Preview on Corporate Influencer Marketing
What is the main topic of this paper?
This paper analyzes corporate influencer marketing as a recruitment tool within the framework of employer branding. It examines its viability, sustainability, and effectiveness in addressing talent shortages.
What are the key objectives of the research?
The research aims to: (1) Analyze the relevance of new recruitment methods in addressing talent shortages; (2) Define corporate influencers within the context of employer branding; (3) Examine key performance indicators (KPIs) for successful corporate influencer marketing campaigns; (4) Identify opportunities and challenges associated with implementing corporate influencer marketing; and (5) Consider international aspects of corporate influencer marketing for recruitment.
What are the key themes explored in the paper?
The key themes include the increasing need for innovative recruitment strategies due to talent shortages, the role of corporate influencer marketing in employer branding, the importance of KPIs for successful campaigns, the opportunities and challenges of implementing this approach, and the international considerations involved.
What is covered in the Introduction chapter?
The introduction sets the context by highlighting the challenges organizations face in attracting and retaining talent. It emphasizes the need for innovative recruitment strategies and introduces corporate influencer marketing as a potential solution, particularly in light of the COVID-19 pandemic. The chapter states the paper's objective: to analyze corporate influencer marketing within employer branding.
What is discussed in the "Analysis of corporate influencer marketing" chapter?
This chapter delves into the core topic, discussing talent shortages and the need for new recruitment solutions. It explores the significance of corporate influencer marketing within employer branding, defines "corporate influencers," outlines crucial KPIs, examines opportunities and challenges, and discusses international implications.
What are the key takeaways from the Conclusion chapter?
The conclusion summarizes the findings of the analysis and provides an outlook on future trends and implications of corporate influencer marketing in recruitment.
What are the keywords associated with this research?
Keywords include: Corporate influencer marketing, employer branding, recruitment, talent shortage, key performance indicators (KPIs), social media, digitalization, international aspects, and human resource management.
What types of methods were used in the study?
The provided preview does not explicitly detail the specific research methodologies employed. However, based on the content, the study likely involves a literature review and potentially a qualitative or quantitative analysis of existing data on corporate influencer marketing in recruitment.
Who is the intended audience for this research?
The intended audience is likely academics and professionals in human resource management, marketing, and recruitment, interested in exploring the application and effectiveness of corporate influencer marketing strategies.
Where can I find the full text of this research?
The provided text is a preview. The location of the complete research paper is not specified in this preview.
- Quote paper
- Linda Sibold (Author), 2022, Corporate Influencer Marketing. Introductory Research and its Applicability as a Recruitment Tool, Munich, GRIN Verlag, https://www.grin.com/document/1442663