Understanding the Fundamentals of Corporate Planning


Academic Paper, 2023

14 Pages, Grade: 4.0


Abstract or Introduction

This article explains that corporate planning is a dynamic cycle that entails outlining a policy or procedure for an entire organization on a small, medium, or large scale. It means recognizing that the firm does not function in a vacuum and that its actions are influenced by what happens in its surroundings.

Thus, this study’s primary focus is to show management’s capacity to comprehend the environment, make accurate forecasts, and then pick the best cause of action. Planning theory is a study of the nature and purpose of planning techniques; it may assist planners in comprehending their work’s context, values, and repercussions and challenging and improving their practice. This discourse covers the topics of strategic planning, technological forecasting, socio-political forecasting, industry analysis, and operational planning.

Whether you are a startup aiming to land your first customer or an established corporation looking to reach a new market, corporate planning is essential to achieving your objectives. Businesses utilize the corporate planning process to lay out a plan of action to expand, boost profitability, obtain visibility, or solidify brand identification. Successful companies use corporate planning to use their resources more effectively than their rivals.

Details

Title
Understanding the Fundamentals of Corporate Planning
Grade
4.0
Author
Year
2023
Pages
14
Catalog Number
V1448751
ISBN (eBook)
9783389004470
ISBN (Book)
9783389004487
Language
English
Keywords
Corporate Planning , Strategic Planning, Forecasting, Industry Analysis
Quote paper
Dr. David E. Amanawa (Author), 2023, Understanding the Fundamentals of Corporate Planning, Munich, GRIN Verlag, https://www.grin.com/document/1448751

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