This research addresses the usability issues that are essential particularly for e-tourism websites: how easy or difficult is it for individuals to use and interact with online travel portals? Usability is a measure of quality of a website’s presence. As high usability is a key component of overall user satisfaction, this research focuses on a specific online travel website, Tiscover, to find out critical usability criteria from the point of view of online users.
Extensive research about usability and its respective criteria is centre of this paper, together with insight of the rise and current status of e-tourism. E-tourism has gained a lot of importance in today’s consumer society as gathering information for tourism destinations and online booking have become commonplace.
Literature about usability together with e-tourism is scarce and therefore it becomes a challenge to explore these two important aspects of the Internet in depth.
Six interviews with experienced Internet users were conducted. The emphasis was on the website’s homepage and booking process which consists of five different steps. The research is based on the usability-testing method and was analysed via the content analysis to provide rich findings and determine critical usability factors.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION
- RESEARCH QUESTION & OBJECTIVES
- PRESENTATION AND OVERVIEW OF THE COMPANY
- Who is going to benefit from this research?
- Expected outcome...
- LITERATURE REVIEW
- ORIGIN OF USABILITY
- DEFINING USABILITY FOR THIS RESEARCH
- IMPORTANT USABILITY CRITERIA...
- THE EMERGE OF E-TOURISM
- METHODOLOGY
- RESEARCH METHODOLOGY
- USABILITY-TESTING METHOD
- SAMPLE & INTERVIEW PROCEDURE
- ANALYSIS & RESULTS
- STEP 0 - HOME
- STEP 1 - SEARCH
- STEP 2 - RESULTS
- STEP 3 - DETAILS...
- STEP 4 DATA INPUT
- HOW DID PARTICIPANTS PERCEIVE TISCOVER'S WEBSITE?
- ANSWER TO THE RESEARCH QUESTION
- CONCLUSION AND RECOMMENDATIONS
- LIMITATIONS
- RECOMMENDATIONS
- SUMMARY
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research explores the usability issues of e-tourism websites, specifically examining how user-friendly Tiscover, an online travel portal, is for booking trips. The main objective is to identify critical usability criteria from the perspective of online users and to suggest improvements.
- Usability in e-tourism websites
- The impact of usability on user satisfaction and bookings
- The booking process as a crucial element of usability
- The importance of user-centered design in e-tourism
- Analysis of Tiscover's website through user interviews and usability testing
Zusammenfassung der Kapitel (Chapter Summaries)
The research begins by introducing the growing significance of e-tourism in today's consumer society, highlighting the importance of user-friendly websites for booking travel. The literature review examines the concept of usability and its criteria, emphasizing its relevance in the e-tourism industry.
The methodology section outlines the usability-testing method employed in the research. This includes details about the interview procedures and sample selection.
The analysis and results section delves into the findings of the user interviews, examining the usability of Tiscover's website step-by-step, from the homepage to the data input stage. This section aims to identify critical usability factors based on participant feedback.
Schlüsselwörter (Keywords)
This research focuses on the key areas of usability, e-tourism, online travel booking, website design, user experience, user interviews, usability testing, Tiscover, and critical usability factors.
- Quote paper
- Leyla Abolahrar (Author), 2008, Exploring the relevance of usability criteria to the booking process in e-tourism, Munich, GRIN Verlag, https://www.grin.com/document/145162
