The demand for sustainable fashion has increased due to the fashion industry's negative impact on the environment and society. Sustainable fashion consumption involves conscious consumer choices and is influenced by personal values, beliefs, and attitudes. Personality traits are also known to influence consumer behavior and decision-making.
This study aims to investigate the impact of personality traits on sustainable fashion consumption. The study seeks to identify the personality traits that are most relevant to sustainable fashion consumption and to explore how these traits influence consumer choices in the sustainable fashion industry. The conceptual framework suggests that personality traits, experiential consumption, and brand loyalty are essential factors in sustainable fashion consumption and should be considered in marketing strategies and consumer behavior research.
The Five Factor Model (FFM) theory and the Theory of Planned Behavior (TPB) are used to explain the impact of personality traits on consumer choices in the context of sustainable fashion consumption. The study will make a significant contribution to the literature on sustainable fashion consumption and consumer behavior by providing insights into the role of personality traits in sustainable fashion consumption and practical implications for sustainable fashion brands and their marketing strategies.
Inhaltsverzeichnis (Table of Contents)
- 1.0 Introduction
- 2.0 Critique and Synthesis of Literature
- 2.1 Personality and Sustainable Fashion Consumption
- 2.2 Experiential Consumption and Sustainable Fashion
- 2.3 Brand Loyalty and Sustainable Fashion
- 2.4 Communication of Sustainable Fashion Practices
- 3.0 Theoretical Framework
- 3.1 The Five Factor Model (FFM)
- 3.2 Theory of Planned Behavior (TPB)
- 4.0 Conceptual Framework
- 5.0 Conceptual Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study investigates the impact of personality traits on sustainable fashion consumption, aiming to identify the most relevant personality traits influencing consumer choices in this industry. The study seeks to understand how these traits affect decisions within the sustainable fashion sector.
- The influence of personality traits on sustainable fashion consumption
- The role of experiential consumption in shaping consumer perceptions of sustainable fashion
- The impact of brand loyalty on sustainable fashion consumption
- The importance of effective communication strategies for sustainable fashion brands
- The application of the Five Factor Model (FFM) and the Theory of Planned Behavior (TPB) to understand consumer behavior in sustainable fashion
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of the increasing demand for sustainable fashion due to concerns about the industry's impact on the environment and society. The chapter highlights the role of conscious consumer choices influenced by personal values, beliefs, and attitudes, as well as the influence of personality traits on these decisions.
The "Critique and Synthesis of Literature" chapter delves into existing research on the relationship between personality traits, experiential consumption, and sustainable fashion consumption. It examines specific personality traits like openness to new experiences, environmental consciousness, and self-identity, and explores their impact on consumer choices related to sustainable fashion.
The "Experiential Consumption and Sustainable Fashion" section examines the concept of consuming experiences rather than material goods, focusing on how sustainable fashion events and eco-friendly retail spaces influence consumer perceptions. The chapter explores the potential of these experiences to shape consumer attitudes and behavior towards sustainable fashion.
The "Brand Loyalty and Sustainable Fashion" section explores the role of brand loyalty in sustainable fashion consumption. It examines the importance of consumer trust and loyalty towards sustainable fashion brands and how personality traits can be leveraged to enhance these factors.
Schlüsselwörter (Keywords)
This study focuses on the intersection of personality traits, sustainable fashion consumption, experiential consumption, brand loyalty, and consumer behavior. The core concepts revolve around the influence of individual characteristics on conscious choices within the sustainable fashion industry, encompassing key themes like environmental consciousness, self-identity, and effective communication strategies for sustainable fashion brands.
- Quote paper
- Anonym (Author), 2022, The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry, Munich, GRIN Verlag, https://www.grin.com/document/1461457
