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Internal and External UK Company Analysis of SME Market Entry

Titel: Internal and External UK Company Analysis of SME Market Entry

Hausarbeit , 2022 , 12 Seiten , Note: A

Autor:in: Anonym (Autor:in)

BWL - Unternehmensführung, Management, Organisation
Leseprobe & Details   Blick ins Buch
Zusammenfassung Leseprobe Details

Small and Medium-sized Enterprises (SMEs) play a crucial role in the economic growth and development of countries. Understanding the determinants of SMEs' performance, growth, and survival is essential for policymakers, business owners, and investors. This report aims to discuss the internal and external determinants of SMEs' performance, growth, and survival in the UK context.

To achieve this objective, the report will use two well-known analytical frameworks: SWOT Analysis and Porter's Diamond Model to explore the internal determinants, and PESTLE Analysis and Porter’s Five Forces Analysis to analyze the external determinants. Relevant examples and literature will be cited to provide a comprehensive understanding of SMEs in the UK.

The economic environment can significantly influence the performance of SMEs in the UK. For example, the COVID-19 pandemic has had a significant impact on the UK economy, leading to reduced consumer spending and decreased demand for goods and services. This has had a direct impact on the revenue and profitability of SMEs in the UK. However, some SMEs have been able to capitalize on new opportunities that have arisen as a result of the pandemic. For example, delivery services such as Deliveroo and Uber Eats have experienced increased demand due to lockdown restrictions.

Leseprobe


Table of Contents

1. Introduction

2. EXTERNAL DETERMINANTS OF SMES’ PERFORMANCE, GROWTH, AND SURVIVAL IN THE UK

2.1 PESTLE Analysis

2.1.1 Political Factors

2.1.2 Economic Factors

2.1.3 Socio-Cultural Factors

2.1.4 Technological Factors

2.1.5 Legal and Environmental Factors

2.2 PORTER’S FIVE FORCES ANALYSIS

2.2.1 Threat of New Entrants

2.2.2 Bargaining Power of Suppliers

2.2.3 Bargaining Power of Buyers

2.2.4 Threat of Substitutes

2.2.5 Intensity of Rivalry

3. INTERNAL DETERMINANTS OF SMES’ PERFORMANCE, GROWTH, AND SURVIVAL IN THE UK

3.1 Porter’s Diamond Model

3.1.1 Factor Conditions

3.1.2 Demand Conditions

3.1.3 Related and Supporting Industries

3.1.4 Firm Strategy

3.2 SWOT Analysis

3.2.1 Strengths

3.2.2 Weaknesses

3.2.3 Opportunities

3.2.4 Threats

4. Conclusion

Objectives and Topics

This report aims to analyze the critical internal and external factors that influence the performance, growth, and survival of Small and Medium-sized Enterprises (SMEs) operating within the United Kingdom. By applying established academic frameworks, the research seeks to provide a comprehensive evaluation of the business environment faced by these enterprises.

  • External macro-environmental impact using PESTLE analysis.
  • Industry-level competitive dynamics through Porter’s Five Forces.
  • Internal organizational success factors via Porter’s Diamond Model.
  • Strategic assessment of enterprise performance using SWOT methodology.

Excerpt from the publication

PESTLE Analysis

PESTLE analysis is a strategic tool used to identify the external factors affecting an organization. It examines the political, economic, socio-cultural, technological, legal, and environmental factors that may impact an organization's performance, growth, and survival (Kotler et al., 2017). The PESTLE framework provides a structured approach for analyzing the external environment in which an organization operates, and is widely used in business and management.

According to Kotler et al. (2017), PESTLE analysis is an important tool for understanding the external environment of an organization. It allows businesses to anticipate and respond to changes in the macro-environment, which may impact their operations, strategies, and goals. By analyzing the various external factors, organizations can identify opportunities and threats, and adjust their business strategies accordingly (Osterwalder & Pigneur, 2019).

Summary of Chapters

Introduction: Outlines the purpose of the report, which is to examine the internal and external determinants of SME performance in the UK using academic analysis frameworks.

EXTERNAL DETERMINANTS OF SMES’ PERFORMANCE, GROWTH, AND SURVIVAL IN THE UK: Details the macro and industry-level influences on SMEs, specifically covering PESTLE variables and competitive forces.

INTERNAL DETERMINANTS OF SMES’ PERFORMANCE, GROWTH, AND SURVIVAL IN THE UK: Focuses on the inherent strengths and strategic structures of SMEs, utilizing Porter's Diamond Model and SWOT analysis to evaluate organizational performance.

Conclusion: Synthesizes the findings, highlighting how SMEs can leverage their adaptability to overcome challenges and achieve sustainable growth.

Keywords

SMEs, UK economy, PESTLE analysis, Porter's Five Forces, Porter's Diamond Model, SWOT analysis, business performance, growth, survival, strategic management, innovation, digitalization, Brexit, competitiveness, market environment.

Frequently Asked Questions

What is the primary focus of this report?

This report evaluates the various internal and external factors that impact the performance, development, and long-term survival of Small and Medium-sized Enterprises (SMEs) specifically within the United Kingdom.

Which analytical frameworks are employed?

The report utilizes four primary academic frameworks: PESTLE analysis, Porter’s Five Forces, Porter’s Diamond Model, and SWOT analysis.

What is the main objective of the research?

The objective is to provide a structured understanding of the business landscape for policymakers, owners, and investors by highlighting how macro and micro environmental factors affect SME success.

Which methodology is used to analyze the external environment?

External factors are examined through PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) and Porter’s Five Forces, which assess industry competition.

What does the main body cover?

The main body breaks down external factors like government policy and economic trends, and internal factors like firm strategy, innovation, and resource management.

Which keywords characterize this work?

Key terms include SMEs, UK economy, PESTLE, SWOT, Porter's Diamond Model, and strategic management.

How does the report interpret the impact of Brexit on UK SMEs?

The report identifies Brexit as a significant external threat, noting that it has created market uncertainty, increased operational costs, and led to complex challenges regarding exports and supply chains.

What role does innovation play for SMEs mentioned in the text?

Innovation is presented as a vital internal determinant, enabling SMEs such as Deliveroo and BrewDog to differentiate themselves and gain competitive advantages in their respective markets.

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Details

Titel
Internal and External UK Company Analysis of SME Market Entry
Hochschule
University of Leicester  (Business Management)
Veranstaltung
Market Entry
Note
A
Autor
Anonym (Autor:in)
Erscheinungsjahr
2022
Seiten
12
Katalognummer
V1461469
ISBN (PDF)
9783389008690
ISBN (Buch)
9783389008706
Sprache
Englisch
Schlagworte
Market Entry SME in the UK Market Analysis
Produktsicherheit
GRIN Publishing GmbH
Arbeit zitieren
Anonym (Autor:in), 2022, Internal and External UK Company Analysis of SME Market Entry, München, GRIN Verlag, https://www.grin.com/document/1461469
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