Cebuanos' Experiences of shopping online during the Covid-19 Pandemic. Factors Affecting Customers Satisfaction


Research Paper (undergraduate), 2023

13 Pages


Abstract or Introduction

This study explores the experiences of Cebuanos in shopping online during the COVID-19 pandemic and investigates the factors that influence customer satisfaction in this context. The research aims to provide insights into the challenges, preferences, and satisfaction levels of online shoppers in Cebu, Philippines, during a period marked by significant shifts in consumer behavior due to the pandemic. Furthermore, the research delves into the influence of demographic factors such as age, gender, income level, and previous online shopping experience on customer satisfaction and shopping behavior. It seeks to identify patterns, preferences, and areas of improvement that can enhance the online shopping experience for Cebuano consumers and contribute to the growth of e-commerce in the region. Overall, this study contributes valuable insights to the field of e-commerce and consumer behavior, particularly in the context of the COVID-19 pandemic, and underscores the importance of customer-centric approaches in shaping the future of online shopping experiences in Cebu and beyond.

Details

Title
Cebuanos' Experiences of shopping online during the Covid-19 Pandemic. Factors Affecting Customers Satisfaction
Author
Year
2023
Pages
13
Catalog Number
V1466017
ISBN (eBook)
9783389012628
Language
English
Keywords
Cebuanos, Online shopping, COVID-19 pandemic, Customer satisfaction, Consumer behavior
Quote paper
Alan Salmero (Author), 2023, Cebuanos' Experiences of shopping online during the Covid-19 Pandemic. Factors Affecting Customers Satisfaction, Munich, GRIN Verlag, https://www.grin.com/document/1466017

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