The challenge of planning, steering and controlling all activities of a company requires a wide
range of decisions made by the management. Management itself can be divided into three
subcategories: normative management, strategic management and operative management with
strategic management linking normative and operative management.
Subject of this paper is the explanation of the impact of normative management on the strategic
orientation of a company with focus on the importance of a mature vision, mission and goals.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Normative, strategic and operative management
- Definition of terms
- Vision
- Mission
- Goals
- Strategy
- The process of strategic management
- Leadership requirements
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This term paper explores the impact of normative management on the strategic orientation of a company. It focuses on the importance of a mature vision, mission, and goals as key drivers for a company's success. The paper aims to shed light on how normative management shapes strategic decisions and ultimately influences a company's overall direction.
- The interconnectedness of normative, strategic, and operative management
- The role of vision, mission, and goals in shaping a company's self-concept
- The importance of a mature vision for employee identity, identification, and motivation
- The impact of normative principles on strategic decision-making
- The importance of strategic management for achieving long-term success
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the concept of strategic management and its three subcategories: normative, strategic, and operative management. It highlights the importance of strategic management in linking normative principles with operational decisions.
- Normative, strategic and operative management: This chapter explores the roles and functions of each management level, emphasizing how normative management defines a company's self-concept through its vision, mission, and fundamental goals. It also touches upon the feedback relations between these levels and the dynamic nature of strategic management.
- Definition of terms: This chapter delves into the meaning and significance of key terms such as vision, mission, goals, and strategy. It explains the vital role of vision in shaping a company's future and its impact on employees' identification and motivation.
Schlüsselwörter (Keywords)
The paper explores the key concepts of strategic management, normative management, vision, mission, goals, corporate culture, corporate charter, and their impact on a company's strategic orientation and long-term success. It highlights the importance of a mature vision, mission, and goals as drivers for employee motivation and a company's competitive advantage in the marketplace.
- Quote paper
- Stefan Sabrautzki (Author), 2009, Strategies, mission, vision, goals, Munich, GRIN Verlag, https://www.grin.com/document/146767
