The challenge of planning, steering and controlling all activities of a company requires a wide
range of decisions made by the management. Management itself can be divided into three
subcategories: normative management, strategic management and operative management with
strategic management linking normative and operative management.
Subject of this paper is the explanation of the impact of normative management on the strategic
orientation of a company with focus on the importance of a mature vision, mission and goals.
Table of Contents
- Introduction
- Normative, Strategic, and Operative Management
- Definition of Terms
- Vision
- Mission
- Goals
- Strategy
- The Process of Strategic Management
- Leadership Requirements
- Conclusion
Objectives and Key Themes
This paper aims to explain the influence of normative management on a company's strategic orientation, focusing on the importance of a well-defined vision, mission, and goals. It explores the relationship between normative, strategic, and operative management levels within a company.
- The interplay between normative, strategic, and operative management.
- The definition and significance of vision, mission, goals, and strategy.
- The role of normative management in shaping a company's strategic direction.
- The importance of a clear vision for employee motivation and identification.
- The dynamic and complex nature of strategic management.
Chapter Summaries
Introduction: The introduction establishes the context of the paper by highlighting the complexities of managing a company's activities. It introduces the three management subcategories—normative, strategic, and operative—and emphasizes the crucial role of strategic management in bridging the gap between them. The paper's focus is declared: to examine the impact of normative management on a company's strategic direction, with an emphasis on vision, mission, and goals.
Normative, Strategic, and Operative Management: This chapter delves into the distinctions and interrelationships between the three levels of management. Normative management sets the company's self-concept, encompassing its vision, mission, goals, and culture. Operative management focuses on specific targets and measures within functional areas. Strategic management acts as the intermediary, translating normative guidelines into actionable strategic goals and measures that impact operational activities. The chapter emphasizes the dynamic feedback loops between these levels, highlighting how unforeseen events might necessitate adjustments at all levels.
Definition of Terms: This section provides clear definitions for key concepts. It defines vision as a future picture of the company, outlining its core ideology and purpose; a guiding force for development. The explanation highlights the vision's function in employee identification and motivation. While the provided text only partially covers this chapter (only the definition of vision is fully present), the overall aim is clear: to lay the foundation for understanding the core terminology used throughout the paper.
Keywords
Strategic management, normative management, operative management, vision, mission, goals, strategy, corporate culture, competitive advantage, long-term success.
Frequently Asked Questions: Comprehensive Language Preview
What is the overall focus of this paper?
This paper examines the influence of normative management on a company's strategic orientation. It emphasizes the crucial role of a well-defined vision, mission, and goals in shaping a company's strategic direction and explores the interplay between normative, strategic, and operative management levels.
What are the key themes explored in the paper?
Key themes include the interplay between normative, strategic, and operative management; the definition and significance of vision, mission, goals, and strategy; the role of normative management in shaping strategic direction; the importance of a clear vision for employee motivation and identification; and the dynamic and complex nature of strategic management.
What are the three levels of management discussed, and how do they relate to each other?
The three levels are normative, strategic, and operative management. Normative management defines the company's overall purpose and values (vision, mission, goals, culture). Strategic management translates these into actionable plans. Operative management focuses on the day-to-day execution of these plans. They are interconnected through dynamic feedback loops, with adjustments at one level impacting the others.
How is "vision" defined in the paper?
Vision is defined as a future picture of the company, outlining its core ideology and purpose. It serves as a guiding force for development and plays a key role in employee identification and motivation.
What are the other key terms defined or discussed?
Besides "vision," the paper discusses and defines "mission," "goals," and "strategy," along with exploring their interrelationships and importance within the context of the three management levels.
What is covered in the chapter on "Normative, Strategic, and Operative Management"?
This chapter details the distinctions and interrelationships between the three management levels. It explains how normative management sets the company's self-concept, strategic management translates this into actionable goals, and operative management focuses on execution. The chapter emphasizes the dynamic feedback loops between these levels.
What is the purpose of the "Definition of Terms" section?
This section provides clear definitions for key concepts like vision, mission, goals, and strategy, laying the foundation for understanding the core terminology used throughout the paper. While the provided text only partially covers this chapter, the intent is clear: to define key terms for better understanding.
What keywords are associated with this paper?
Keywords include strategic management, normative management, operative management, vision, mission, goals, strategy, corporate culture, competitive advantage, and long-term success.
What is included in the Table of Contents?
The table of contents includes an introduction, sections on normative, strategic, and operative management, a definition of terms (vision, mission, goals, strategy), the process of strategic management, leadership requirements, and a conclusion.
- Quote paper
- Stefan Sabrautzki (Author), 2009, Strategies, mission, vision, goals, Munich, GRIN Verlag, https://www.grin.com/document/146767
