The objective of this study is to provide recommendations on how to improve the cooperation between Wolt and its courier partners during and after the Covid 19 crisis based on the views and opinions expressed by the courier partners in Tallinn. The views and opinions of Wolt's courier partners on actions and strategies implemented by Wolt during the pandemic and preferred relationship status will be used to make suggestions on how to improve the cooperation between the two parties.
According to Statista, an online database, food delivery platforms, along with other service sector businesses in Estonia, contributed significantly to GDP, over 61% from 2009 to 2019. Moreover, the global turnover of $151,526 million in 2021 was forecast in the sector Online Food Delivery, with China expected to generate the highest turnover, and the estimated turnover for Estonia in 2021 is$20 million (Statista, 2020, 1). Wolt, one of the largest e-residency companies in Estonia, contributes significantly to the Estonian economy by paying social contributions on behalf of its individual courier partners and paying business courier partners a higher commission to compensate for their tax expenses. By the last quarter of 2020, Wolt has paid up to EUR 300,000 in taxes for its courier partners in Estonia. Therefore, the continued survival and profitability of online food delivery platforms in Estonia is important for the well-being of citizens. As the hardship caused by the pandemic continues to transform almost all aspects of human life worldwide, the role of online food delivery companies in providing consumers with prepared food cannot be overstated.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theoretical Framework
- Platform Economy and Gig Economy
- Platform-Based Businesses
- Cooperation Strategies in the Platform Economy
- Methodology
- Research Design
- Data Collection
- Data Analysis
- Results
- Wolt’s Measures and Strategies During the Pandemic
- Effects of Wolt Measures and Strategies on Courier Partners
- Discussion
- Challenges and Opportunities for Wolt and Courier Partners
- Recommendations for Improving Cooperation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This master's thesis explores the cooperation strategies employed by Wolt, a food delivery platform, with its courier partners in Tallinn, Estonia, during and after the COVID-19 pandemic. The study aims to investigate the effects of Wolt's measures and strategies on its courier partners and to identify potential areas for improvement in their cooperation.
- The impact of the COVID-19 pandemic on the food delivery industry in Tallinn.
- The challenges and opportunities faced by Wolt and its courier partners in the context of the pandemic.
- The relationship between platform companies and their independent workers.
- The role of cooperation strategies in ensuring a healthy and sustainable relationship between Wolt and its courier partners.
- The contribution of Wolt to the Estonian economy and the potential benefits of a strong partnership between Wolt and its courier partners.
Zusammenfassung der Kapitel (Chapter Summaries)
The introductory chapter provides a brief overview of the research topic, outlining the problem statement and the research questions addressed in this study. The theoretical framework chapter explores relevant concepts and theories related to the platform economy, gig economy, and cooperation strategies in the context of platform-based businesses. The methodology chapter details the research design, data collection methods, and data analysis techniques employed in the study. The results chapter presents the findings of the research, including an analysis of Wolt's measures and strategies during the pandemic and their effects on its courier partners. Finally, the discussion chapter draws conclusions based on the research findings, discusses the implications of the study, and provides recommendations for improving cooperation between Wolt and its courier partners.
Schlüsselwörter (Keywords)
Platform economy, gig economy, food delivery, online food delivery, Wolt, courier partners, COVID-19 pandemic, cooperation strategies, labor relations, Estonia, Tallinn.
- Quote paper
- Ekundayo Bello (Author), 2024, Wolt Cooperation Strategy with its Couriers before and after the Covid 19 Pandemic, Munich, GRIN Verlag, https://www.grin.com/document/1473341
