Impact Of Food Quality, Service Quality, Price And Promotion On Customer Loyalty In Local Fast Food Industry Of Hyderabad, Pakistan

Bachelor Thesis , 2021 , 43 Pages

Business economics - Market research

This research investigates the key factors influencing customer loyalty within the fast-food sector of Hyderabad. By examining the relationships between food quality, service quality, pricing strategies, and promotional efforts, this study aims to identify the critical elements that contribute to customer retention and satisfaction in the local fast-food market.

Inhaltsverzeichnis (Table of Contents)

• CHAPTER 1 INTRODUCTION
• 1.1 RESEARCH BACKGROUND
• 1.2 Independent Variables
• 1.2.1 Food Quality
• 1.2.2 Service Quality
• 1.2.3 Price
• 1.2.4 Promotion
• 1.3 Dependent Variable
• 1.3.1 Customer Loyalty
• 1.4 PROBLEM STATEMENT
• 1.5 SIGNIFICANCE OF STUDY
• 1.6 RESEARCH GAP
• 1.7 RESEARCH OBJECTIVES
• 1.8 RESEARCH QUESTIONS
• 1.9 RESEARCH HYPOTHESIS
• 1.10 LIMITATIONS OF STUDY
• CHAPTER 2 LITERATURE REVIEW
• 2.1 FOOD QUALITY
• 2.2 SERVICE QUALITY
• 2.3 PRICE
• 2.4 PROMOTION
• CHAPTER 3 RESEARCH METHODOLOGY
• 3.1 RESEARCH APPROACH
• 3.2 RESEARCH PURPOSE
• 3.3 RESEARCH DESIGN
• 3.4 DATA SOURCE
• 3.5 POPULATION OF THE STUDY
• 3.6 SAMPLING STRATEGY
• 3.7 DATA COLLECTION TOOLS
• 3.8 RESEARCH VARIABLES
• 3.9 RESEARCH METHODOLOGY FOR DATA ANALYSIS
• 3.9.1 Multiple Linear Regression
• 3.9.2 Reliability Analysis
• 3.9.3 Research Framework and HYPOTHESES
• CHAPTER 4 RESULTS AND FINDINGS
• 4.1 DESCRIPTIVE ANALYSIS
• 4.2 RELIABILITY ANALYSIS
• 4.3 MULTIPLE REGRESSION
• 4.4 DISCUSSION ON FINDINGS
• 4.5 HYPOTHESES TESTING TABLE

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This study aims to investigate the impact of Food quality, Service quality, Price and Promotion on customer loyalty in the local fast food industry of Hyderabad. The research aims to understand the factors influencing customer loyalty in this specific context and to provide insights for businesses to improve their strategies for customer retention.

• Influence of Food Quality on Customer Loyalty
• Impact of Service Quality on Customer Loyalty
• Relationship between Price and Customer Loyalty
• Role of Promotion in Fostering Customer Loyalty
• Key Determinants of Customer Loyalty in the Fast Food Industry

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1: Introduction This chapter sets the stage for the research, outlining the background of the study and introducing the research problem. It also defines the independent and dependent variables, and explains the significance of the study, the research gap, objectives, research questions, hypotheses, and limitations.
• Chapter 2: Literature Review This chapter examines existing literature related to the study's variables and provides a theoretical framework for the research. It delves into the existing research on food quality, service quality, price, promotion, and their respective impacts on customer loyalty in the food service industry.
• Chapter 3: Research Methodology This chapter details the research approach, purpose, design, data sources, population, sampling strategy, data collection tools, research variables, and data analysis methods. It explains the use of multiple linear regression and reliability analysis for data analysis.
• Chapter 4: Results and Findings This chapter presents the descriptive analysis of the data collected, reliability analysis results, multiple regression findings, and a discussion of the results. It also includes a table summarizing the hypotheses testing results.

Schlüsselwörter (Keywords)

This research revolves around the concepts of Food quality, Service quality, Price, Promotion, and Customer loyalty within the context of the local fast food industry in Hyderabad. It examines the relationships between these variables and seeks to understand the relative influence of each factor on customer retention.

• College: Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology)
• Course: Bachelors in Business
• Author: Muhammad Bashir (Author)
• Publication Year: 2021
• Pages: 43
• Catalog Number: V1497938
• ISBN (PDF): 9783389057360
• ISBN (Book): 9783389057377
• Language: English
• Tags: Customer loyalty,, Promotion, Service Quality, Food Quality , Price, Pakistan, Local fast food, Fast food Industry, Market research