Leseprobe
Table of Contents
1 Introduction
2 Corporate communication activities and tools
2.1 Theory – Corporate Communication
2.2 Current identity, activities and tools
3 Corporate Identity
3.1 Theory – Corporate Identity
3.2 Current identity, activities and tools
4 Corporate Image
4.1 Theory – Corporate Image
4.2 Current image
5 CSR programme and Corporate Communications
5.2 Theory – CSR
5.2 Assess the role of CSR within the organisation
6 Communication programme and Stakeholders
6.1 Identify stakeholders
6.2 Stakeholder and CSR consistency
6.3 Identity and CSR consistency
6.4 Image and CSR consistency
7 Communication Recommendations
Reference List
Ende der Leseprobe aus 11 Seiten
- Arbeit zitieren
- Anonym, 2010, Corporate Communication, Identity, Image, and Social Responsibility, München, GRIN Verlag, https://www.grin.com/document/150190
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