Impact of Meme Culture on Political Ideology Formation

Essay , 2024 , 8 Pages

Sociology - Individual, Groups, Society

Meme culture has become the essence of modern communication, especially as far as political campaigns are concerned. In this age of social media, memes seem to depict not only entertainment but also a tool for the promotion of opinion and influencing political ideologies. The paper explores the complex function of meme culture in the creation of political ideology, discussing how it impacts various populations, how memes cognitively influence beliefs on politics, and what the implications may be for democracy. An attempt through this paper is made to represent the transformation of political engagement and ideological alignment in the digital age with a literature review, case studies, and theoretical exploration.

• College: University of Queensland (Institute of Social and Cultural Studies)
• Course: Sociology
• Publication Year: 2024
• Pages: 8
• Catalog Number: V1507060
• ISBN (PDF): 9783389073001
• Language: English
• Tags: impact, meme, culture, political, ideology, formation