In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe‘s products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe‘s annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.
Table of Contents
- 1. Introduction
- 2. History
- 3. Adobe Products and their Customers
- 3.1. Adobe PDF
- 3.2. Adobe Photoshop
- 3.3. Adobe Flash
- 4. The Company Facts
- 5. Stock Quotation
- 6. Sales
- 7. Recent Activity
- 8. Omniture
- 9. SWOT Analysis
- 9.1. Strengths: Competitive Advantages
- 9.2. Weaknesses
- 9.3. Opportunities
- 9.4. Threats
- 10. The Asia-Pacific Market
- 11. The Solution
Objectives and Key Themes
This preview aims to provide a comprehensive overview of the provided text about Adobe, focusing on its history, key products, market position, and overall business strategy. It will explore the company's evolution and impact on the digital landscape, avoiding specific conclusions or spoilers from later sections.
- Adobe's historical development and its key innovations.
- The impact of Adobe's flagship products (PDF, Photoshop, Flash) on various industries.
- Adobe's market position and financial performance.
- A SWOT analysis of the company, highlighting its strengths, weaknesses, opportunities, and threats.
- Adobe's strategic focus and future prospects.
Chapter Summaries
1. Introduction: This introductory chapter establishes the focus on Adobe Systems Incorporated, highlighting the company's significant and often unnoticed contribution to the internet experience. It cites a comScore statistic from Adobe's 2009 annual report emphasizing Flash Player's widespread adoption and its dominance in online video delivery. This sets the stage for a deeper exploration of the company’s history, products, and market impact.
2. History: This chapter details Adobe's founding in 1982 by Chuck Geschke and John Warnock to address the challenge of accurately translating text and images from computer screens to print. It traces the company's evolution, emphasizing the development of Photoshop as a flagship product and the pivotal creation of the Portable Document Format (PDF), which became an ISO standard for platform-independent file transfer and viewing. The chapter highlights Adobe's growth into a global enterprise with thousands of employees and billions of dollars in revenue.
3. Adobe Products and their Customers: This chapter provides an overview of Adobe's diverse product portfolio, encompassing software for movie production (Premiere, After Effects), magazine design (Photoshop, Illustrator), website creation (Dreamweaver, Flash), cloud computing (Buzzword), and data transfer (PDF). It notes the widespread adoption of products like Flash and PDF in both professional and personal settings and emphasizes the company's industry-standard status. The sub-chapters delve into specifics for PDF, Photoshop and Flash.
4. The Company Facts: This chapter presents key facts about Adobe, including its headquarters in San Jose, California, its CEO Shantanu Narayen (as of the company profile in 2010), its record revenue in 2008, its employee count, and its international presence. It also outlines Adobe's three business units (creative solutions, business productivity, and platform) and lists significant acquisitions such as Aldus, Macromedia, and Omniture.
6. Sales: This chapter presents a visual representation of Adobe's revenue streams, categorized by product application areas such as Rich Internet Applications, interactive media, websites, electronic documents, and publishing. The data illustrates the diversification of Adobe's revenue sources across various market segments.
Keywords
Adobe Systems Incorporated, Adobe PDF, Adobe Photoshop, Adobe Flash, software, multimedia, digital publishing, graphic design, web development, market leadership, SWOT analysis, business strategy, financial performance, acquisitions, innovation.
Adobe Systems Incorporated: A Comprehensive Language Preview - FAQ
What is this document?
This document is a comprehensive language preview of a text about Adobe Systems Incorporated. It includes a table of contents, objectives and key themes, chapter summaries, and keywords. It provides a structured overview of the main topics covered in the original text, suitable for academic analysis.
What topics are covered in the preview?
The preview covers Adobe's history, key products (including Adobe PDF, Photoshop, and Flash), market position, financial performance, and overall business strategy. A SWOT analysis is also included, along with an examination of Adobe's presence in the Asia-Pacific market.
What are the key products discussed?
The preview focuses on Adobe PDF, Photoshop, and Flash, highlighting their impact on various industries and their widespread adoption. It also mentions other Adobe products such as Premiere, After Effects, Illustrator, Dreamweaver, and Buzzword.
What is the historical context provided?
The preview traces Adobe's founding in 1982, its early focus on translating text and images for print, and its subsequent evolution into a global enterprise. Key milestones like the development of Photoshop and PDF are discussed.
What is the scope of the financial information?
The preview provides an overview of Adobe's financial performance, including revenue figures, information about its business units, and a visual representation of its revenue streams across different product applications. Specific financial data is not presented in detail.
What is the purpose of the SWOT analysis?
The SWOT analysis section aims to identify Adobe's strengths, weaknesses, opportunities, and threats, providing a framework for understanding its competitive position and future prospects.
What is the geographic focus?
While the preview covers Adobe's global presence, it includes a specific section on the Asia-Pacific market.
What is the overall objective of the preview?
The preview aims to provide a thorough yet concise overview of Adobe, its history, products, and impact, without revealing specific details or conclusions from the full text.
What kind of audience is this preview intended for?
This preview is intended for academic use, facilitating structured thematic analysis of the original text.
Where can I find more detailed information?
This preview is a summary. The full text provides the detailed information.
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- Marc Schwarz (Autor:in), 2010, Global overview and a closer look into Adobe´s international marketing activity, München, GRIN Verlag, https://www.grin.com/document/151251
