This paper extensively studies Kellogg's Pringles, a leading brand in the snack industry. It sets the stage with an introduction to marketing management, and it discusses Kellogg's acquisition of Pringles, which is later followed by a company overview that encompasses the firm's history, products, and market position. The SWOT analysis indicates Pringles' strengths, weaknesses, opportunities and threats, such as brand identity, worldwide presence and competitive arena. Moreover, the PESTEL analysis looks into the external forces affecting Pringles' operations, such as regulatory, economic, and technological factors. This study delved into Pringles' marketing strategy, focusing on utilizing the marketing mix elements: product, price, promotion, and distribution. Through an in-depth analysis, the research focused on how Pringles is positioned within the snack food industry and, more importantly, how it creates and maintains its competitive advantage.
Table of Contents
- 1.0 INTRODUCTION
- 1.1 Background to the Study
- 1.2 Purpose Statement
- 2.0 COMPANY OVERVIEW
- 2.1 History
- 2.2 Business Model
- 2.3 Market Position
- 2.4 Business Strategies
- 3.0 SWOT ANALYSIS
- 4.0 PESTEL ANALYSIS OF KELLOGG'S PRINGLES
- 4.1 Political Factors
- 4.2 Economic Factors
- 4.3 Social Factors
- 4.4 Technological Factors
- 4.5 Environmental Factors
- 4.6 Legal Factors
- 5.0 MARKETING PLAN OBJECTIVES OF PRINGLES
- 5.1 Introductory Stage
- 5.2 Growth Stage
- 5.3 Maturity Stage
- 5.4 Decline Stage
- 6.0 COMPETITIVE ANALYSIS OF PRINGLES
- 7.0 PRINGLES USAGE OF MARKETING MIX
- 7.1 Product
- 7.2 Price
- 7.3 Promotion
- 7.4 Place
Objectives and Key Themes
This paper analyzes Kellogg's Pringles' marketing management strategies, exploring how the company achieved and maintained its market leadership. It examines the factors contributing to Pringles' success, using a combination of SWOT and PESTEL analyses, competitive analysis, and an in-depth look at the marketing mix.
- Effective Marketing Management Strategies
- Pringles' Competitive Advantage within the Snack Food Industry
- Analysis of Pringles' Marketing Mix (Product, Price, Promotion, Place)
- Impact of External Factors (PESTEL Analysis)
- Pringles' Market Positioning and Brand Identity
Chapter Summaries
Chapter 1: Introduction provides background on marketing management and introduces Kellogg's Pringles as a case study of successful marketing. It highlights the changing landscape of the snack food industry and Pringles' unique position within it.
Chapter 2: Company Overview details the history, business model, market position, and business strategies of Pringles. It sets the stage for further analysis by providing a comprehensive overview of the company and its brand.
Chapter 3: SWOT Analysis examines the internal strengths and weaknesses, as well as external opportunities and threats, facing Pringles. This chapter provides a balanced view of the brand's overall situation.
Chapter 4: PESTEL Analysis assesses the macro-environmental factors (political, economic, social, technological, environmental, and legal) impacting Pringles' operations. This provides context for understanding external challenges and opportunities.
Chapter 5: Marketing Plan Objectives outlines Pringles' marketing objectives across different stages of the product life cycle (introduction, growth, maturity, decline). This section explores the strategic planning behind Pringles' marketing endeavors.
Chapter 6: Competitive Analysis delves into the competitive landscape of the snack food industry, highlighting Pringles' competitors and its strategies for maintaining a competitive edge.
Chapter 7: Pringles Usage of Marketing Mix provides a detailed analysis of how Pringles utilizes product, price, promotion, and place to achieve its marketing goals. This chapter is the core of the analysis, examining the specific tools used by Pringles.
Keywords
Kellogg's Pringles, marketing management, competitive advantage, SWOT analysis, PESTEL analysis, marketing mix, brand positioning, snack food industry, product life cycle, competitive analysis, market strategy.
- Citation du texte
- Joeleen Kimbell (Auteur), 2024, Kellogg’s Pringles. A Strategic Approach to Global Marketing Success, Munich, GRIN Verlag, https://www.grin.com/document/1516876
