Leseprobe
Table of Contents
1 Introduction
1.1 Crisis definition
1.2 What is a company crisis?
1.3 Characteristics of a crisis
2 Theory – crisis management & planning
2.1 Guidelines and Preparation
2.2 Goals of crisis management
3 Stakeholder Strategy
4 Crisis management strategies
4.1 Crisis Management Team
4.2 Media Management Strategies
4.3 Crisis Preparation
4.4 Crisis Communication
4.5 Crisis Evaluation
5 Conclusion
6 References:
7 Appendix
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- Arbeit zitieren
- Anonym, 2010, Crisis Management of BMW Motorrad Australia, München, GRIN Verlag, https://www.grin.com/document/152195
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