Grey Tourism in Australia
1. Introduction
This paper deals with Grey Tourism in Australia. First of all, definitions, facts and figures about grey tourism and the motivation for senior travelling will be outlined. Secondly, different forms and activities of Grey Tourism in Australia will be identified. Next, the paper analyses the growing market of Grey Tourism and illustrates factors that influence senior travellers. Moreover, considerations regarding Grey Tourism will be examined. The paper will argue that leisure managers have to take into account that Grey Tourism is gaining significance in their industry and that special measures have to be taken to satisfy this growing market segment.
2. Identification & explanation of the issue
2.1. Definitions
Grey Tourism is a niche market in the tourism sector that refers to the seniors travel market (Economic Development Committee, 2010). However, there are different definitions of seniors. In the following, the definition by Tourism Queensland (n.d.) will serve as basis as this definition is also used in other literature and is consistent with the general assumption people have in mind when thinking about senior citizens: “The term Senior is usually used to refer to a person aged 60 or over” (Tourism Queensland, n.d., 1).
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Identification & Explanation of the Issue
- Definitions
- Facts and Figures about Grey Tourism in Australia
- Travel Motivations for Seniors
- Different Forms of Grey Tourism and its Activities
- Considerations Regarding Grey Tourism - Adapting to a Changing Travel Market
- Grey Tourism as a Growing and Changing Market
- Factors Influencing Senior Travellers
- Relevance and Significance of Grey Tourism for Leisure Managers
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines Grey Tourism in Australia, focusing on its growth, key motivators for senior travellers, and the implications for leisure managers. The paper argues that Grey Tourism is a significant and evolving market segment that requires specific attention and adaptation from tourism and leisure companies.
- Definition and characteristics of Grey Tourism in Australia
- Motivations for senior travel
- Different forms and activities of Grey Tourism
- Factors influencing senior travel decisions
- Importance of adapting to the needs of the Grey Tourism market
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter provides an introduction to Grey Tourism in Australia, outlining its definition, key facts and figures, and the motivations behind senior travel. It highlights the growing significance of this market segment within the Australian economy.
The second chapter delves into the various forms of Grey Tourism, including group travel, grey nomads, and eco-tourism. It explores the specific advantages of these forms for senior travellers and examines the most popular destinations and activities within Grey Tourism.
The third chapter focuses on the changing nature of the Grey Tourism market and the factors that influence senior travel decisions. It highlights the importance of safety, accessibility, and pet-friendly services, as well as the need to cater to intergenerational travel.
Schlüsselwörter (Keywords)
Grey Tourism, senior travel, travel motivations, tourism market, leisure management, senior citizen demographics, travel activities, factors influencing travel, accessibility, safety, intergenerational travel.
- Arbeit zitieren
- Michael Kofler (Autor:in), 2010, Grey Tourism in Australia, München, GRIN Verlag, https://www.grin.com/document/152198
