Drivers of Change and how Leadership can affect the Organisation

A case study of British Airways


Seminar Paper, 2009

9 Pages, Grade: 66 Marks


Abstract or Introduction

In this era of hyper-competition, significant common factors or drivers can effect a forcible change on any business. For example, in relation to British Airways (BA), the intensification of hyper-competition from other flight companies such as Ryanair and easyJet, who can produce superior goods and cheaper ticket prices, and the introduction of new technology and changing consumer preferences have resulted in BA having to redefine its business goals.

Details

Title
Drivers of Change and how Leadership can affect the Organisation
Subtitle
A case study of British Airways
Grade
66 Marks
Author
Year
2009
Pages
9
Catalog Number
V153790
ISBN (eBook)
9783640662906
ISBN (Book)
9783640663118
File size
428 KB
Language
English
Keywords
PEST Drivers Affecting British Airways, Blake and Mouton’s Managerial Grid
Quote paper
Ivan Barjasic (Author), 2009, Drivers of Change and how Leadership can affect the Organisation, Munich, GRIN Verlag, https://www.grin.com/document/153790

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