This paper will name the purpose and intention of the US government, followed by locating the campaign’s main target groups. After considering the US’s advantages, this analysis will also define obstacles the Bush administration had to overcome. The next step will be to outline the PR concept and highlight different means, the US government applied to influence national and international media. Finally, the paper will critically evaluate the measures taken and point out flaws.
Inhaltsverzeichnis (Table of Contents)
- Objective
- Target groups
- Advantages
- Obstacles
- Strategical conception
- Implementation
- Evaluation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The paper aims to analyze the public relations strategy employed by the US government in the lead-up to and during the 2003 invasion of Iraq. It examines the objectives of the campaign, target groups, advantages and obstacles faced, the PR concept and its implementation, and ultimately provides a critical evaluation.
- The US government's objective was to garner public support, both domestically and internationally, for its military intervention in Iraq.
- The campaign sought to portray the US as a just and rightful nation acting on behalf of the global community.
- Key target groups included the American public, the international community, and the Iraqi people.
- The analysis explores the US's advantages in terms of its superpower status and influence on global media.
- Obstacles included the need to secure UN approval and overcome existing negative perceptions of the US in certain parts of the world.
Zusammenfassung der Kapitel (Chapter Summaries)
- Objective: This chapter outlines the primary objective of the US public relations campaign, which was to promote a positive image of the US as a just and righteous nation entitled to act on behalf of the world community. This objective encompassed creating a favorable attitude towards the Bush administration's foreign policy, both domestically and internationally.
- Target groups: This chapter identifies the various target groups of the campaign, including the American public, the international community (divided into cultural allies and potential opponents), and the Iraqi people. It underscores the importance of each group in shaping the overall success of the campaign.
- Advantages: This chapter explores the advantages enjoyed by the US in launching its international PR campaign. These included the positive perception of the US as a defender of justice and human rights, its significant influence on global media, and its position as a member of the UN Security Council.
- Obstacles: This chapter discusses the significant obstacles the US government faced in implementing its PR strategy. These included the potential for the UN to legitimize or condemn the intervention, the inherent opposition to violating state sovereignty, and the challenge of overcoming existing negative perceptions of the US in certain regions.
- Strategical conception: This chapter delves into the conceptual framework of the US PR campaign, highlighting three key components: emotional appeals, justification, and information control. It examines how these concepts were applied to influence public opinion and shape media narratives.
- Implementation: This chapter explores the various methods employed to implement the conceptual framework of the PR campaign. It discusses the use of traditional public relations techniques such as flooding media with ready-made news, promoting favorable narratives, and controlling the flow of information.
Schlüsselwörter (Keywords)
The central themes and concepts explored in this paper include public relations strategy, international relations, the 2003 invasion of Iraq, propaganda, media manipulation, emotional appeals, information control, and the role of the United States as a global superpower. The analysis centers on the US government's efforts to garner support for its military intervention and the impact of its PR campaign on domestic and international audiences.
- Quote paper
- MIR, MA Sebastian Plappert (Author), 2007, Analysis of the US PR Strategy Preparing the War against Iraq 2003, Munich, GRIN Verlag, https://www.grin.com/document/153931
