Analysis of the US PR Strategy Preparing the War against Iraq 2003


Essay, 2007

7 Pages, Grade: Distinction


Abstract or Introduction

This paper will name the purpose and intention of the US government, followed by locating the campaign’s main target groups. After considering the US’s advantages, this analysis will also define obstacles the Bush administration had to overcome. The next step will be to outline the PR concept and highlight different means, the US government applied to influence national and international media. Finally, the paper will critically evaluate the measures taken and point out flaws.

Details

Title
Analysis of the US PR Strategy Preparing the War against Iraq 2003
College
Macquarie University
Course
ICOM 892 International Public Relations and Advertising
Grade
Distinction
Author
Year
2007
Pages
7
Catalog Number
V153931
ISBN (eBook)
9783640663422
ISBN (Book)
9783640663347
File size
479 KB
Language
English
Notes
short essay, 5 pages text, 2 pages sources
Keywords
Iraq, USA, 2003, War, PR, Communications, strategy
Quote paper
MIR, MA Sebastian Plappert (Author), 2007, Analysis of the US PR Strategy Preparing the War against Iraq 2003, Munich, GRIN Verlag, https://www.grin.com/document/153931

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