Abstract or Introduction
This paper will analyse the "mach’s mit" - Information Campaign initiated by the German government to prevent the spreading of HIV in Germany. At first background information will be given in order to outline the problem, the objective and the target group, before linking the campaign’s conception to theoretical considerations of persuasion.
- Quote paper
- MIR, MA Sebastian Plappert (Author), 2008, ‘Mach’s mit’ (join in) - The national information campaign against the spreading of HIV in Germany, Munich, GRIN Verlag, https://www.grin.com/document/153940
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