Leseprobe
Table of Content
Management Summary
1. Introduction
2. Fundamentals of Market Entry Strategies
2.1 Reasons for companies to go international
2.1.1 Reactive reasons
2.1.2 Proactive reasons.
2.2 Deciding which markets to enter
3. Analysis of Market Entry Strategies
3.1 Exporting
3.1.1 Indirect exporting
3.1.2 Direct exporting
3.2 Joint Venturing
3.2.1 Licensing
3.2.2 Contract manufacturing
3.2.3 Management Contracting
3.2.4 Joint ownership
3.3 Franchising.
3.4 Direct Investment
3.4.1 Assembly
3.4.2 Wholly-owned subsidiary
3.4.3 Merger and Acquisition
4. Conclusion
Works Cited
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- Viktor Tielmann (Autor:in), 2010, Market Entry Strategies, München, GRIN Verlag, https://www.grin.com/document/154541
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