The world today is changing faster than ever. Technological developments, financial constraints, expanding markets, restructuring and mergers, new philosophies and government legislation are all putting pressure on organisations to change and stay dynamic (Davenport and Short, 1990; Aijo, 1996).
This paper defines the external environment the private healthcare sector is facing in the USA, the world largest economy, and China, one of the biggest emerging markets and third largest trading nation in the world (bpb, 2005). According to Farnham (1999) the PEST-Analysis and Porter’s (1980) five forces model provide a useful start for analysing the external environment. Building up on the information gathered it will be discussed what key challenges the private healthcare sector is facing, the significance of these challenges and how they might be overcome. Finally, it will be examined whether strategies of localisation or standardisation should be chosen in the USA and China, respectively.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Marketing Environment: Overview
- Macro environment
- PEST Analysis
- The Micro environment
- Porter's five forces
- Macro environment
- Adaptation versus Standardisation
- Recommendation and Conclusion
- List of References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper analyzes the external environment of the private healthcare sector in the USA and China. It aims to identify key challenges facing the private healthcare sector in these countries, assess their significance, and discuss potential solutions. The paper also examines whether localization or standardization strategies should be adopted in the USA and China.
- Analysis of the external environment facing the private healthcare sector in the USA and China
- Identification of key challenges and their significance
- Discussion of strategies for overcoming challenges
- Comparison of localization and standardization strategies
- Assessment of the applicability of PEST analysis and Porter's Five Forces model
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter sets the context for the paper, highlighting the dynamic global environment and the need for organizations to adapt. It introduces the USA and China as key markets for the private healthcare sector.
- Marketing Environment: Overview: This chapter defines the marketing environment and introduces the concepts of macro and micro environments. It explains the importance of PEST analysis and Porter's Five Forces model for understanding the external environment.
- Macro Environment: This chapter focuses on the PEST analysis, examining political, economic, socio-cultural, and technological factors influencing the private healthcare sector. It analyzes these factors in both the USA and China.
Schlüsselwörter (Keywords)
Private healthcare, marketing environment, PEST analysis, Porter's Five Forces, USA, China, localization, standardization, healthcare policy, healthcare expenditure, economic development, political environment, socio-cultural factors, technological advancements.
- Arbeit zitieren
- Bsc Hons, MA Nicole Burkardt (Autor:in), 2007, Evaluation of the marketing environment for private health care in the USA and China , München, GRIN Verlag, https://www.grin.com/document/154698
