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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR


Scientific Essay, 2010

8 Pages, Grade: 2,0


Abstract or Introduction

This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.

Details

Title
BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
College
Griffith University
Grade
2,0
Author
Year
2010
Pages
8
Catalog Number
V155036
ISBN (eBook)
9783640685158
ISBN (Book)
9783656482536
File size
520 KB
Language
English
Notes
This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.
Keywords
Overview, Corporate, Communication, Corporate, Identity, Corporate, Image
Quote paper
Michael Kofler (Author), 2010, BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR, Munich, GRIN Verlag, https://www.grin.com/document/155036

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