This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Corporate communication activities and tools
- Theory Corporate Communication
- Current identity, activities and tools
- Corporate Identity
- Theory - Corporate Identity
- Current identity, activities and tools
- Corporate Image
- Theory Corporate Image
- Current image
- CSR programme and Corporate Communications
- Theory - CSR
- Assess the role of CSR within the organization
- Communication programme and Stakeholders
- Identify stakeholders
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment aims to explore the concepts of corporate communication, corporate identity, corporate image, and corporate social responsibility. It utilizes a theoretical framework and analyzes these concepts through the lens of BMW as a case study.
- Corporate communication theory and practice
- Corporate identity and image building
- The role of Corporate Social Responsibility (CSR) in business
- Stakeholder engagement and management
- BMW's communication strategy and its impact on brand perception.
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter provides an introduction to the subject matter, outlining the key themes of corporate communication, identity, image, and CSR, and highlighting BMW as the case study for the assignment.
The second chapter delves into corporate communication theory, exploring the various tools and activities involved in effective communication with stakeholders. It also presents a brief overview of BMW's current communication strategies and activities.
Chapter three focuses on corporate identity theory and how it manifests in BMW's visual style, logo, and slogan. The chapter analyzes the importance of consistency and recognition in building a strong identity.
Chapter four explores the concept of corporate image and its relation to identity. It investigates how stakeholders perceive BMW and how this perception is influenced by various factors, including products, services, and interactions.
Chapter five introduces the theory of Corporate Social Responsibility (CSR) and its role in the context of BMW. It examines how CSR initiatives contribute to a company's sustainability and stakeholder relationships.
Schlüsselwörter (Keywords)
Corporate communication, corporate identity, corporate image, corporate social responsibility, stakeholder engagement, BMW, brand management, sustainability, communication strategies, identity building, image perception, CSR initiatives.
- Citation du texte
- Michael Kofler (Auteur), 2010, BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR, Munich, GRIN Verlag, https://www.grin.com/document/155036
