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Apple's Secret of Success

Traditionelles Marketing & Kult Marketing

Title: Apple's Secret of Success

Bachelor Thesis , 2010 , 87 Pages , Grade: 1,2

Autor:in: Sascha Schneiders (Author)

Business economics - Offline Marketing and Online Marketing
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ABSTRACT

There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.
The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world.
This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands.
The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down.

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Details

Title
Apple's Secret of Success
Subtitle
Traditionelles Marketing & Kult Marketing
College
Leeds Metropolitan University
Grade
1,2
Author
Sascha Schneiders (Author)
Publication Year
2010
Pages
87
Catalog Number
V155118
ISBN (eBook)
9783640679577
ISBN (Book)
9783640680542
Language
English
Tags
Apple Secret Success Traditionelles Marketing Kult Marketing Kult-Marketing Cult Brands cultbrands Kultmarke Kultmarketing Marken Kult Markenkult Apple-Kult Cult of Apple Marketing Maschine Marketingmaschine Strong Brands Profitabelstes Unternehmen Computer Gigant Marketing Steve Jobs Apple Erfolgskonzept Marketing of Apple Apple Marketing Trendmarke Magnetic Brand Magnetic Brands Marke Apple Anziehungskraft einer Marke Apples Geheimnis Apples Erfolgsgeheimnis Apples Secret of Success Apples Secrert to Success Erfolgsrezept Marketing Mascine Lizenz zum Geld drucken Treasure of Apple Eine Marke hebt sich ab Erfolgreiche Produkte Der i Faktor The i Factor Faktor i Ipod iMac iPad Apple Inc. Ein Unternehmen regiert die Welt Was macht Apple anders Apple Product Life Cycle Silicon Valley Story Apple Story Steve Jobs Apple Produkte Apple Customer Loyality Apple Viral Marketing Apple unpackaging Apple computer Ease of Use Apple Design Product Design Apple Margin
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Sascha Schneiders (Author), 2010, Apple's Secret of Success, Munich, GRIN Verlag, https://www.grin.com/document/155118
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