Homepage > Katalog > BWL - Marktforschung

The Internet as a Device for Market Research

Name: The Internet as a Device for Market Research
Price: 15.95 EUR
Availability: InStock
Author: Dipl.Kfm, Christopher Schroeder
ISBN: 978-3-640-69503-4

Seminararbeit, 2010

14 Seiten, Note: 1,3

Dipl.Kfm, Christopher Schroeder (Autor:in)

Leseprobe

ABBREVIATIONS

1. INTRODUCTION

2. DEFINITIONS

3. THE MARKET RESEARCH PROCESS
3.1. Definition of Problem and Research Objectives
3.2. Development of a Research Plan
3.3. Collecting the Information
3.3.1. Executing the Research Plan
3.3.2. Online Communities
3.3.3. Email Surveys and Computer Aided Web Interview
3.3.4. Tracking Web Site Users
3.3.5. Online Group Discussion
3.3.6. Online Panels
3.4. Analyzing the Information
3.5. Presenting the Findings and Making the Decision

4. QUALITY ASPECTS OF ONLINE SAMPLES

5. CONCLUSION

6. BIBLIOGRAPHY

Ende der Leseprobe aus 14 Seiten

Details

Titel: The Internet as a Device for Market Research
Hochschule: AKAD-Fachhochschule Pinneberg (ehem. Rendsburg)
Veranstaltung: Market Research
Note: 1,3
Autor: Dipl.Kfm, Christopher Schroeder (Autor:in)
Jahr: 2010
Seiten: 14
Katalognummer: V155475
ISBN (eBook): 9783640693870
ISBN (Buch): 9783640695034
Dateigröße: 624 KB
Sprache: Englisch
Schlagworte: Marktforschung, Market Research, Internet, Computer Aided Web Interview, Online Survey

Arbeit zitieren: Dipl.Kfm, Christopher Schroeder (Autor:in), 2010, The Internet as a Device for Market Research, München, GRIN Verlag, https://www.grin.com/document/155475

Kommentare