Sport tourism refers to travelling in order to either participate or watch a sporting event. This form of tourism has become increasingly popular worldwide, with millions of people engaging in various forms of sport-related travelling each year. People, for example, attend major sporting events such as the Olympics or the World Cup, or they travel to participate in sports such as hiking or surfing.
In the following, this niche of tourism will be analyzed, specifically in context of culture and the motivation.
Table of Contents
1. Introduction
2. Facts and Figures
2.1 Sport tourism
3. Theory 1: Culture
4. Theory 2: Motivation
5. Best practice
6. Analysis
7. Creation of a new offer
7.1 The American Sport Fan Package
7.2 Persona
8. Conclusion
Objectives and Topics
This paper examines the niche of passive sport tourism, focusing on the intersection of cultural significance, travel motivation, and the economic potential of sporting events. It aims to develop a specialized travel offering tailored to sport enthusiasts with budgetary constraints.
- The distinction between active and passive sport tourism
- Cultural significance and social role of sports in the United States
- Primary motivational factors for sport tourists
- Economic analysis and constraints in the global sport tourism market
- Development of a cost-effective, customized American sport travel package
Excerpt from the Book
7.1 The American Sport Fan Package
The offering is called "The American Sport Fan Package," a trip package tailored for sport enthusiasts headed to Las Vegas. But why specifically Las Vegas?
The city ranks seventh on the list of the top 50 best sports cities in the United States, boasting arenas and stadiums capable of accommodating hundreds of thousands of fans. Moreover, the city already has 39 significant annual sporting events planned for the coming year. Notably, Las Vegas stands as the second most visited American city by Germans. In addition to its ranking as one of the top sports cities in the United States and its abundance of annual sporting events, Las Vegas offers a unique blend of entertainment and attractions that make it an ideal destination for sports enthusiasts. Beyond the thrill of the games, visitors can explore world-class casinos, popular entertainment venues and iconic sights such as the Las Vegas Strip.18
Now, what is actually included in this package? Unlike other sport tourism packages that typically only include pricey game day tickets to major events, "The American Sport Fan Package" goes above and beyond. It encompasses flights, accommodation and game day tickets to college sports events, which come at a more affordable price point. For instance, tickets for a college basketball game start at just $21. Participants have the flexibility to choose, for instance, between baseball, basketball or football, as well as between men's and women's teams. Additionally, a range of individual extras are available for booking, including transfers, insurance and even stadium tours.
Summary of Chapters
1. Introduction: Outlines the scope of sport tourism, defining the focus on passive travel and the interplay between culture and motivation.
2. Facts and Figures: Provides an overview of the global sport tourism market, explaining the classification into active and passive travel.
3. Theory 1: Culture: Discusses the socio-cultural significance of sports in the United States and their role in fostering community bonds.
4. Theory 2: Motivation: Explores the psychological drivers and "Push and Pull" factors that motivate tourists to attend sporting events.
5. Best practice: Highlights successful examples of specialized sport tourism agencies like "Travelstylers" that offer customized packages.
6. Analysis: Addresses logistical and financial constraints, such as visa requirements and travel costs, that impact potential sport tourists.
7. Creation of a new offer: Introduces a custom-designed, budget-friendly sport package for Las Vegas travelers.
7.1 The American Sport Fan Package: Details the specific inclusions, pricing, and strategic advantages of the proposed Las Vegas trip package.
7.2 Persona: Presents a case study of a target traveler, Ben, and how the new package meets his specific needs and interests.
8. Conclusion: Summarizes the growth and future prospects of the sport tourism industry as a significant sector in global travel.
Keywords
Sport tourism, Passive sports, Cultural significance, Travel motivation, American sports culture, Las Vegas, College sports, Sports marketing, Event tourism, Tourist behavior, Economic potential, Customized travel, Sports fans, Social interaction, Travel packages.
Frequently Asked Questions
What is the core focus of this research?
The research focuses on the passive sport tourism sector, specifically analyzing how cultural identity and travel motivations influence the decision-making process of tourists who travel to watch sporting events.
What are the primary themes discussed?
The central themes include the classification of sport tourism, the cultural role of US sports, the psychological motivations of fans, and the practical application of these theories in designing tailored travel packages.
What is the main research gap or goal?
The goal is to bridge the gap between expensive major sporting event packages and the budget-conscious traveler by creating a cost-effective, authentic American sport travel offer.
Which methodology is applied in this study?
The paper utilizes a qualitative approach, drawing from industry reports and academic literature to analyze market structures, cultural significance, and consumer motivation, leading to the creation of a targeted travel product.
What does the main body of the work cover?
The main body moves from theoretical foundations—culture and motivation—to a review of current best practices in the market and an analysis of travel constraints, culminating in a concrete, new travel product proposal.
How can this work be characterized by its keywords?
It is best characterized by terms such as Sport Tourism, Cultural significance, Travel motivation, and Customized travel packages, indicating a blend of theoretical research and industry-oriented product development.
Why is Las Vegas the chosen destination for the new travel offer?
Las Vegas is selected due to its high ranking as a US sports city, its massive annual event calendar, and its unique appeal as an entertainment hub that offers cost-effective access to vibrant college sports scenes.
What makes the proposed "American Sport Fan Package" unique?
Unlike traditional sport packages that focus solely on expensive major events, this package prioritizes affordability through college sports tickets while providing a customizable, comprehensive, and authentic cultural experience.
- Citar trabajo
- Jessica Schonarth (Autor), 2024, Sport Tourism. Culture and Motivation, Múnich, GRIN Verlag, https://www.grin.com/document/1565016
