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Marketing New Zealand via ‘The Lord of the Rings’


Essay, 2010

12 Pages, Grade: 2


Excerpt


Table of Contents

Abstract

1. Part 1: Overview
1.1 Introduction
1.2 Defining Film-tourism
1.3 The Lord of the Rings and why it was used for destination marketing

2. Part 2: Marketing New Zealand via LOTR
2.1 Marketing techniques used in New Zealand for LOTR
2.2 New product developments

3. Part 3: Conclusion
3.1 Conclusion
3.2 Recommendations

References

Appendices

Excerpt out of 12 pages

Details

Title
Marketing New Zealand via ‘The Lord of the Rings’
Grade
2
Author
Year
2010
Pages
12
Catalog Number
V157158
ISBN (eBook)
9783640701773
ISBN (Book)
9783640702299
File size
947 KB
Language
English
Keywords
Englisch, New Zealand, Tourismus, Filmtourismus, Tourism, Filmtourism, Marketing
Quote paper
Aylin Gürkaya (Author), 2010, Marketing New Zealand via ‘The Lord of the Rings’, Munich, GRIN Verlag, https://www.grin.com/document/157158

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