This book presents a multi-dimensional exploration of market dynamics, industry evolution, and strategic business behaviour through a blend of macroeconomic review, sectoral analysis, and case-based study.
Chapter 1 offers a comprehensive examination of India’s macroeconomic indicators over the decade from 2013 to 2023. It delves into key variables such as GDP growth, inflation, fiscal deficit, unemployment, and trade balance, while also addressing the economic challenges faced during this period — including global slowdowns, policy transitions, and pandemic-induced disruptions. The chapter further analyzes the strategic fiscal and monetary measures adopted by the Indian government to stabilize and stimulate the economy.
Chapter 2 provides an in-depth review of the smartphone industry in India, one of the fastest growing and most competitive sectors in the country. It tracks the evolution of the industry, identifies major market players, evaluates consumer behaviour, and examines trends such as the rise of budget smartphones, increasing digital penetration, and the role of 'Make in India' in shaping the supply chain.
Chapter 3 presents a case study on a monopolistically competitive coffee firm, ZenEspresso (hypothetical company), operating in an urban Indian market. It illustrates short-run and long-run market equilibrium scenarios and highlights strategies for differentiation and brand positioning in a crowded marketplace. This case sheds light on the practical application of microeconomic principles in real-world business strategy.
Collectively, this book is a valuable resource for students, researchers, policy analysts, and business strategists aiming to understand the interplay between macroeconomic policy, industry dynamics, and strategic decision-making in the Indian context.
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- Zakir Hussain (Author), Nazleen Sulthana (Author), Lingareddy Joji Reddy (Author), Kandala Vijaya Lakshmi (Author), Nityananda Ghosh (Author), 2023, Gamechangers. Market Trends and the Strategies Behind Industry Leaders, Munich, GRIN Verlag, https://www.grin.com/document/1573484
