This study aims to analyze investor preferences in tax-saving mutual funds, focusing on demographic factors and key decision-making elements. Using a quantitative approach with a Likert scale-based questionnaire, the research gathers numerical data to provide insights into investor behavior. The sample includes 70 investors from Angel One, a leading brokerage house, and is geographically limited to Hyderabad. A convenience sampling method was employed, selecting participants based on availability and willingness to participate. The study finds that most investors are middle-aged, with a balanced gender distribution. A significant portion of the investor base consists of self-employed individuals and business owners, with salaried individuals and retirees representing a smaller share. Most investors belong to the middle-income segment and are highly educated.
Key factors influencing investment decisions include past performance consistency and historical returns, though these factors were not statistically significant. Brand reputation and portfolio diversification have minimal influence, while advisory services and transparency show negligible or negative relationships with investor preferences. The most significant factors in boosting investor confidence are clear communication regarding risks and returns, regular updates on fund performance, and strong customer support, including advisory services and real-time assistance. The findings highlight the importance of transparency, consistent performance, and customer support in attracting and retaining investors in tax-saving mutual funds.
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- P. Y. Radhika (Author), K. Mac Melvin (Author), A. Lakshmi Priya (Author), Jampa. Tejaswini (Author), J. Taruni (Author), M. Veera Swamy (Author), M. Arul Jothi (Author), 2024, Investor Preferences in Tax-Saving Mutual Funds. A Demographic and Behavioral Analysis in Hyderabad, Munich, GRIN Verlag, https://www.grin.com/document/1577593
