Consumer habits have changed a lot lately, especially with more people shopping and having easy access to financing options. One method that’s gained traction is Equated Monthly Installments (EMI), which helps people buy expensive items without too much stress on their wallets right away. This study looks into how EMI affects buying durable goods, paying special attention to how much consumers know about it, what they prefer, and how it impacts their finances.
We’ll break down what EMI means and see how well consumers understand these schemes and what drives them to choose this way of financing. We’ll also check how using EMI influences how people shop, their financial planning, and how they make decisions.
A major goal is to find out if EMI prompts people to buy things they might have otherwise postponed or skipped. We’re also curious about whether EMI sways brand choices, the products they pick, and how satisfied they feel after a purchase. Plus, we want to see how these payment plans affect financial habits and credit management.
Using both surveys and data analysis, we aim to gather a clear picture of today’s consumer finance world. The results can help banks, retailers, and policymakers improve how they teach consumers about money and provide EMI options. In the end, this research hopes to shed light on how EMI influences buying durable goods and what it means for people's economic behavior and financial health.
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- M. Arul Jothi (Author), 2024, A Study on the Impact of EMI on Consumer Durable Purchases, Munich, GRIN Verlag, https://www.grin.com/document/1582645
